A LEAN DESIGN PROCESS FOR CREATING AWESOME UX

CHALLENGES FOR UX-DERS IN STARTUP

Challenges & Situation §  Fewer resources §  Creative isolation §  Multiple directions §  Fast pace, tight schedule.

Note: Illustration by Claire Murray. Adapted by Annie Wang.

DESIGN CAN CHANGE BUSINESS

Design Is A Marketing Tool The best marketing tool you can have is a well-designed application.

h"p://www.linnnk.com/confiden2al-­‐apple-­‐diagram  

UX DESIGNER AS A FACILITATOR

The role of UX designer is changing §  Less about the beautiful pictures, more about facilitation

and collaboration §  Manages and plans team interaction in the design process §  Needs to have broad skills, more than design disciplines.

Note: Left: Reproduction rights obtainable from www.cartoonstock.com; right: Rosenfeld Media.

LEAN UX FOR START UP WHAT IS LEAN UX A proven approach for a Lean Startup. GUIDING PRINCIPLES OF LEAN UX §  Designer + Product Manager + developer = 1 Product Team

§  Goal-Driven & Outcome-Focused §  Repeatable and routinized

§  Rapid cycles: think/make/check

§  Generate many options and decide quickly which to pursue

§  Focus on solving the right problem

§  Recognize hypotheses and validate with user feedback

§  Externalize: Make your work and your process visible to the rest of your

team.

§  Research with users is the best source of information & inspiration

Note: http://luxr.co/lean-ux/9-principles-for-lean-ux/

MY LEAN UX PROCESS

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CASE STUDY: PHOTOBOX!

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LEAN ≠ SKINNY

MAKE  

CHECK  

THINK  

Reduce  Cycle  Time  Not  Build  Time  

Note: Left: Lean UX fundamentals, Kellogg Edition, 04/2011; Right: Original artist: Leigh Rubin.

USER FEEDBACK IS THE KEY

What sales promised   Pre-release version   General release version   What the customer actually wanted  

Note: From “Design Criticism and the Creative Process” by Cassie MacDaniel

MY DESIGN PHILOSOPHY

§  Simple and clear §  Less features §  Less pages §  Less buttons §  Less on “wow”

LESS IS MORE

§  More details §  More interactions §  More innovations §  More on customer

feedback

THANK YOU

annie@anniestudio.org www.anniestudio.org ©anniestudio 2012