A Lean Design Process for Creating Awesome UX
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A LEAN DESIGN PROCESS FOR CREATING AWESOME UX
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Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
Transcript of A Lean Design Process for Creating Awesome UX
A LEAN DESIGN PROCESS FOR CREATING AWESOME UX
CHALLENGES FOR UX-DERS IN STARTUP
Challenges & Situation § Fewer resources § Creative isolation § Multiple directions § Fast pace, tight schedule.
Note: Illustration by Claire Murray. Adapted by Annie Wang.
DESIGN CAN CHANGE BUSINESS
Design Is A Marketing Tool The best marketing tool you can have is a well-designed application.
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UX DESIGNER AS A FACILITATOR
The role of UX designer is changing § Less about the beautiful pictures, more about facilitation
and collaboration § Manages and plans team interaction in the design process § Needs to have broad skills, more than design disciplines.
Note: Left: Reproduction rights obtainable from www.cartoonstock.com; right: Rosenfeld Media.
LEAN UX FOR START UP WHAT IS LEAN UX A proven approach for a Lean Startup. GUIDING PRINCIPLES OF LEAN UX § Designer + Product Manager + developer = 1 Product Team
§ Goal-Driven & Outcome-Focused § Repeatable and routinized
§ Rapid cycles: think/make/check
§ Generate many options and decide quickly which to pursue
§ Focus on solving the right problem
§ Recognize hypotheses and validate with user feedback
§ Externalize: Make your work and your process visible to the rest of your
team.
§ Research with users is the best source of information & inspiration
Note: http://luxr.co/lean-ux/9-principles-for-lean-ux/
MY LEAN UX PROCESS
1 2 3 4 5 6 7
CASE STUDY: PHOTOBOX!
1 2 3 4 5 6 7
LEAN ≠ SKINNY
MAKE
CHECK
THINK
Reduce Cycle Time Not Build Time
Note: Left: Lean UX fundamentals, Kellogg Edition, 04/2011; Right: Original artist: Leigh Rubin.
USER FEEDBACK IS THE KEY
What sales promised Pre-release version General release version What the customer actually wanted
Note: From “Design Criticism and the Creative Process” by Cassie MacDaniel
MY DESIGN PHILOSOPHY
§ Simple and clear § Less features § Less pages § Less buttons § Less on “wow”
LESS IS MORE
§ More details § More interactions § More innovations § More on customer
feedback
