A Crash Course in Social Media for Therapists

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http://www.australiacounselling.com.au Clinton Power, founder of Australia Counselling gives you a crash course in Facebook, Twitter, LinkedIn and Google+.

Transcript of A Crash Course in Social Media for Therapists

LIVE Marketing Workshop: Crash Course in Social Media for Therapists

with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au

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As of July 2013:

• Facebook 1.15 billion users• Twitter 500 million users• LinkedIn 225 million users• Google+ 343 million users

Social Media Stats

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Social Media Stats

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Facebook

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How to create a Facebook page

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Create a cover image

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Choose a unique URL

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Facebook best practices

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Content curation:

www.news.google.com

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Buffer App

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Facebook tips

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•Log in and interact as your business page•Don’t post more that 2-3 times a day•Invite engagement•Use stunning images•Rotate cover image•Drive traffic to your own blog/website

Follow me on Facebook

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•Facebook.com/AustraliaCounselling•Facebook.com/clintonpower.relationshipmatters•Facebook.com/clintonpowecounsellingconsulting

Twitter

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Register and choose your name

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Create a compelling bio

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Upload cover image

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Twitter

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Twitter language

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Twitter language: RT

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Twitter language: RT

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Twitter best practices

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Twitter relationships

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Twitter networking

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Twitter best practices

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Twitter tools

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•www.hootsuite.com•www.tweetdeck.com•www.socialoomph.com

Twitter tools

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Twitter tools

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Twitter tools

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Twellow.com: Follow people in your niche

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Use #hashtags

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LinkedIn

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Complete your profile

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Use new link features

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Start making connections

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Find Alumni

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Make regular status updates

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Make and request recommendations

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Join LinkedIn groups

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Create a company page

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Add products to your company page

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Google+

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Register with your Google account

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Create circles

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Create circles

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Upload beautiful images

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Completely fill in your profile

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Add links in your profile

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Join Google+ communities

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Google+ best practices

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Google+ best practices

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Create events

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Engage!

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The 3 E’s of social media

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1. Educate

The 3 E’s of social media

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2. Empower

The 3 E’s of social media

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3. Entertain

Other social media platforms to consider

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Social media ethics

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How to Create a Social Media Policy for Your Psychotherapy Practice

Purchase at:

http://bit.ly/drkeelykolmes

Questions?

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