How to TweetArtisan Talent

• Twitter is a micro-blog.– Bite-sized insights into your world– Open community– Forum to share, in 140 characters or less

What is Twitter?

• Artisan’s boutique vibe lends itself well tosocial media– All about relationships

• Proves credibility: shows clients and Talentthat we know what we’re doing

• Immediate presence: reach audience wherethey are, while they’re there

• Saturate the market

Why Use Twitter?

• @ArtisanTalent (Company Page)– Used to post jobs, industry tips, and

company news

• Employee Pages (@FirstnameMatches)– Used by each person to build relationships,

announce opportunities, and connect withclients and Talent

Artisan On Twitter

@ArtisanTalent

Employee Pages

TweetMyJobs

• You can follow whoever you want– Unless someone has chosen to “protect” their

tweets, anyone can follow them

• @replies: used to speak directly to someone(or simply mention them), while staying in theopen forum– Ekelly7: On my way to @ArtisanTalent for a social

media presentation

The Basics

• DM (Direct Messages): Twitter’s version of anemail; use these when you want to talk tosomeone directly, but don’t feel it needs to beopen to the entire Twitterverse

• Hash Tags (#hashtags): Placing a “#” symbolin front of a word or phrase (with no spaces)makes it searchable as a topic on twitter– When posting a job listing, you can end them with

“#Jobs”

The Basics

• RT (Re-Tweeting): RT-ing simply meansreposting someone else’s tweets to sharewith your followers.

• 2 Ways to RT:– Old School: manually typed– New School: “retweet” button

The Basics

• RT (Re-Tweet)Manually Typed

Tweet comes from you; Allows for commentsRetweet Button

Tweet comes from original author; No need to condense

The Basics

• Tips for using Twitter to find new businessopportunities– Follow competitors– Follow current clients– Make announcements of successful job

placements (using @replies and #tags)• The key to social media opportunities lies not

in your network, but your network’s network– See who people are following, and follow suit

Twitter & NewBusiness

• Use Twitter search to find friends,clients, past colleagues, Talent, andother business associates

• Announce on Facebook & LinkedIn thatyou’re active on Twitter (be sure toinclude your handle!)

Who Do I Follow?

• While logged into your ArtisanFacebook profile, search “selectivetweets” in the search bar

• Download the Selective Tweetsapplication, and type in your Twitterhandle when given the option

Linking Facebook& Twitter

• This app lets you choose which tweetsappear on your Facebook profile– Type “#fb” at the end of your tweet

• Added bonus: your Facebook posts willautomatically post a link that says“Follow me on Twitter” and displaysyour handle

Linking Facebook& Twitter

• Bit.ly, TinyURL, etc– URL shorteners let you post links in

Tweets without taking up excessive space

• Post regularly, but make it meaningful• Don’t be afraid to get personal

– People like to know there is an actualperson handling the account

Other Tips &Resources

From “50 Ideas on Using Twitter for Business”:

#11 - Instead of answering the question, “What are youdoing?”, answer the question, “What has your attention?”

#14 - Ask questions. Twitter is GREAT for getting opinions.

#18 - Share the human side of your company. If you’rebothering to tweet, it means you believe social media hasvalue for human connections. Point us to pictures and otherhuman things.

Other Tips &Resources

Any questions?

The End!