9 things magazines can teach content strategy

Magazines are dead... allegedly

1. Research your reader

Pic: isixsigma.com

2. Think about your ‘cover’

• Top left is vital

• Numbers are brilliant

• Offer irresistible content

3. Find your voice

• Magazines offer lots of different types of content...

• Yet it always sounds ‘right’...

• Even if it’s written by numerous different authors

4. Create regular features

5. Use pictures… properly

• The web is just as visual as magazines are...

• Think creatively withinyour budget

• Don’t just think, ‘Oh, that’ll do!’

6. F

ind a n

e w an

gle

7. Get a sense of humour

• Most people respond to the right kind of wit

8. Get a personality

• Editor letters• Columnists• Staff picks...

Think about why people buy into your ‘brand’

9. Treat most

feedback with a

pinch of salt

Any questions?

rob@robmansfield.net

@robram