8 reasons Images Matter, plus learn how to upload custom images on Listly

Post on 06-May-2015

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To celebrate our addition of supporting custom uploadable images to Listly we thought we'd explore why images are so important. We've detailed 8 reasons that we think are shareworthy. 8 Reasons Images Make You Irresistible Visuals = Space to Think People love to know what you stand for. Images = Self Expression Combining Media Works - Images combine well with lists, video,slides etc Images = Part of Content Mix It’s About Your Customers - Images are a great way to get people involved. Images Improve Findability Images Drive Engagement Images Drive Revenue Includes 4 bonus resources

Transcript of 8 reasons Images Matter, plus learn how to upload custom images on Listly

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CUSTOM

EXPRESS IMAGES

YOURSELF Tuesday, 6 August, 13

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WHYIMAGES?

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EIGHTREASONS

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Visuals = Space to Think1

http://www.marketingprofs.com/articles/2013/10779/four-steps-for-using-images-in-your-brands-social-strategy#ixzz2VlnTwy9Z

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Many Ways to Express Yourself

WORDS

PICTURES COLORS

FONTS

Image Credit: http://www.flickr.com/photos/kruemi

2

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Combining Media Works

Posts with more types

of media work best

3

http://www.shoutlet.com/blog/2013/06/the-rise-of-images-why-they-matter-how-they-fit-in-your-social-mix/

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Images = Part of Content Mix

6 types: video, slides, audio,

lists, graphics

& docs

4

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It’s About Your Customers

Customer experience

Are you ignoring them by taking

the easy way with your online

images http://360connext.com/why-images-matter-to-experience/

5

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Images Improve Findability

Images drive our

search process

6

http://www.shoutlet.com/blog/2013/06/the-rise-of-images-why-they-matter-how-they-fit-in-your-social-mix/

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Images Drive Engagement

Images help us skim faster on Facebook

7

http://www.shoutlet.com/blog/2013/06/the-rise-of-images-why-they-matter-how-they-fit-in-your-social-mix/

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Images Drive Revenue

Images influence

eCommerce

8

http://www.shoutlet.com/blog/2013/06/the-rise-of-images-why-they-matter-how-they-fit-in-your-social-mix/

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BONUS

RESOURCESTuesday, 6 August, 13

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4 Clickable Listly Lists

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CUSTOM

IMAGESTuesday, 6 August, 13

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Customize Images on Listly

via the bookmarklet

via add/edit on Listly

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Lots of Choice

Click on “Change Image”

Ten options from using

a link to using your

photos

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Slicker Web SearchFind images in seconds

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Import/Choose images directly from Instagram Import/Choose images directly Flickr.com Import/Choose images directly Box.com Import/Choose images directly Dropbox Import/Choose images directly Google Drive

Connect Your Image Sources

eg Select direct from

Instagram

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Get Creative - Make a ThemeCoordinate

eg custom numbers in 5 minutes

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4 Embed Layouts TodayGallery Short

FullHeader Only

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Embedded Lists Are 100% Responsive

1 column 2 columns 3 columns or more

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We Need Your Help...We are planning to offer more image-centric layouts

Full Width Post Images?

Half width Images?

We’d love to know what you want

Send us links to layouts you’d like to see on Listly

Send ideas/urls/images to nick@list.ly

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ABOUT

LISTLYTuesday, 6 August, 13

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Lists As a Content PlatformYour lists are stored once, but can be embedded on many blogs in different layouts

Layouts are dynamic / on demand / interactive

Embeds are cached and lazy loading (i.e. fast)

Wordpress plugin ensures “list” is seen as part of post (i.e. great for organic search)

Lists as ever changing (i.e. great for SEO)

Lists are crowdsourced and moderated

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Why ListlyListly exists because humans love numbered lists. To quote Hubspot's Halligan & Shah “Our species is drawn to numbered lists” via their book Inbound Marketing.

Fact: List posts get viewed and shared more than other content. Analytics drive publishers to create 30% of content as numbered list posts > "10 ways to ...", "7 things you must ..." etc

So what's the problem? Today, people want to participate and be social with the content they consume. HTML lists don't cut it.

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Videos:YouTube, Slides:Slideshare & Lists:Listly

Listly makes lists collaborative, interactive and embeddable.

We help our customers - brands, publishers and bloggers create engagement right inside their list content.

We blend the crowdsourcing and crowdranking of Reddit to create curated lists of content that they can moderate.

We help our customers grow their investment in content by empowering their audience to engage, contribute, and keep their list content continuously evolving.

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FINDING

LISTLYTuesday, 6 August, 13