Post on 12-May-2015
description
8 Point Copywriti
ng Checklist
1. Does your headline draw the prospect into the sales copy?
2. Does your letter have a big
benefit or promise? Does this tie into the
prospect’s core desire?
3. Is the letter focused on the
benefits the reader will gain? The focus of the letter should
be on the reader and not on you or your company or even the product.
4. Have you written the letter
in a conversational tone, as if you are having a conversation
with the person?
5. Is your lead strong? The
lead needs to be short and to the
point. Don’t waste time ‘warming up.
6. Have you created word pictures or
mental movies to make the
most important points come to
life?
7. Have you used a false close? A false close as the name suggests is where
you start to wrap up your sales argument and then instead of presenting a
call to action you present another benefit. Doing
this makes the prospect feel as if he is getting
more value than he bargained for.
8. Have a strong P.S.
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