Ten point checklist for writers
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Transcript of Ten point checklist for writers
The Ten Point Checklist for Writers
Michael Castengera
#1 - First – The Lead
• Grab Their Attention
• Make Them Want to Watch
• Make Them Want to Listen
• Make Them Want to Read
#2 – Second – The Opening Shot• Again – Grab Their Attention
• Make It Real
• Make It Come Alive
• Establishes the Story
• Storyboard
#3 - – ThirdThe First Words• They Must Match What the
Person Is Seeing
• They Must Reinforce the Image
• In Broadcast, What They Hear is as Important as What They See
• Again - Storyboard
#4 - Fourth First Soundbite / Interview
• It Must Be A “Real” Person
• NOT An Official
• Look for the Emotional
• Connection
• Makes Them Want to Stay
#5 - Fifth – Create Visual Flow• Make The Pictures / Video
Connect
• Follow the ‘Old Rule’ – o WS – MS – CU - ECU
• It Helps The Story Line
• Storyboard
#6 - Sixth – Match Words and Video• What You Say Must Be What They
See
• Viewer Sees One Thing and Hears Another – There is a Disconnect
• They Lose Attention. They Lost Interest.
• Applies to Graphics / Pictures too
#7 - Seventh – Other Soundbites - Quotes
• Must Be Emotive
• Not Fact Statements
• You Tell the Facts
• They Tell The Story
• Storyboard
#8 – Eighth Natural Sound• Gives them a Sense of Being
There
• Underneath All The Time
• Up Full Sometimes
• Also Provides Transition
#9 - Ninth – The Closing Shot• Gives A Sense of Conclusion
• Brings The Story to An End
• Doesn’t Leave Them Hanging
• The Classic --
#10 – TenthThe Last Words• Again – Gives A Sense of
Conclusion
• Brings The Story to an End
• They Echo What the Viewer is Seeing
• Fulfills – Beginning, Middle, End
The Ten Point Checklist for Writers
Michael Castengera
The Ten Point Checklist for Writers
Michael Castengera