Post on 07-Dec-2014
description
Content contentby your friend, Mark Pollard
I live here:@markpollard
www.markpollard.netwww.mccann.com.au
Choose your own title
How to make good online
content
Choose your own title
7 secret tips about online
content that will make you famous
Choose your own title
Why listen to me?
5 years radio 5 years street press 60+ mags
When I was 19, I taught myself how to build websites to publish music interviews; I then made
this little publication
I believe you should practise
what you preach; so I
blog
http://www.markpollard.net
I Tweet
http://www.twitter.com/markpollard
I’ve collaborated in book projects
http://www.theperfectgiftforaman.co
m.au
All of this brings me to
the first point
Secret 1
Make it to learn it
If you enjoyed this point, you may also enjoy ‘Why strategists should make stuff’ at www.markpollard.net
But before I go any
further, I’d better tell you why I
believe content is so
important
Earned media Bought media
Owned media
The big shift
“When everything becomes a commodity, what is going to matter is the ability to design and
deliver value.”Edward de Bono, The Six Value Medals
2009 - MarchBrand or channel unique audience:
Facebook 4,979,000MySpace 2,179,000Blogger 2,029,000WordPress 832,000
Twitter 679,000Bebo 543,000
Yahoo!7 Groups 391,000Six Apart TypePad 326,000
Google Groups 266,000LinkedIn 258,000
OCTOBER 2009Facebook 8.1MYouTube: 5.8MMySpace 2.3M
Twitter: 1.2-1.5M
Source: Nielsen Online NetView, October 2009 – via SMH
(At this point I rattle off 2010
stats)
Australia now leads the world for time spent each month on social media sites (7.12 hours) - Nielsen, October 2009
Just under one-third of all time spent online by Australians in October 2009 was spent on Facebook - Nielsen
My definition of social media
Places where people interact on the public record
The main ingredients: content and interaction
And because so much action is
happening online…
Secret 2
Balls stand out
Related post: ‘Words that you social media and agency types need to stop killing’ at www.markpollard.net
INSIGHT
Anunspokenhumantruth
Keep digging until you hit a nerve
To help yourself stand out, make content that’s insightful
An insight is typically something the sub-conscious brain knows but the conscious brain doesn’t
think about
We share stuff that reveals
something awe-inspiring about us
or the worldaround us
New York Times
Secret 3
It’s not about you
People like you like: ‘How IKEA games you: the Real Gruen Transfer’ at www.markpollard.net
Secret 4
Make love to Google
Google this: ‘How to get a man to open up’ at www.markpollard.net
Secret 5
Habit through cycle
Google: ‘The Perfect Gift for a Man’ (book, ebook, blog posts)
You may think this …but this can help the kickstart
Content-making is heavy-lifting;
routine can help you get
momentum
Set yourself some goals around this circle (eg blog 5 times a
week)
Secret 6
Some formulas work
Find on AustralianINFront: ’10 things about trying’ at www.markpollard.net
Number + Adverb + Adjective + Topic + Focus + Benefit/Effect
Headlines
(just don’t over-use them)
Secret 7
Instruct people to act
Re-Tweet This: ‘How to milk an advertising agency for all it’s worth’ at www.markpollard.net
Bonus secret
Cross-promote: live isn’t dead
7 secret tips about online content that
will make you famous
1. Make it to learn it
2. Be ballsy
3. It’s not about you
4. Make love to Google
5. Habit through cycle
6. Some formulas work; break others
7. Instruct people to act
BONUS: Cross-promote your content
Iz u hav qwestshuns? LOL
Adventure with me here:@markpollard
www.markpollard.net