TOP SECRET: 20 Tips For Making or Breaking Marketing Budgets
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Transcript of TOP SECRET: 20 Tips For Making or Breaking Marketing Budgets
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20 Tips for Making or Breaking Marketing
Budgets
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1. Track + Measure Your Current Marketing Efforts.
• Ask patrons how they found you. • Document the responses. • Pull reports.
In my retail store we: • Utilized full potential of Quickbooks POS
• No sale was exited without obtaining customer information. • Dropdown menu was created for marketing purposes. • Reports were pulled and analyzed.
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2. Discontinue Marketing. • Don’t wait another day, don’t spend another
dollar on something you know isn’t working. • Consider a coupon that’s down right giving
merchandise away without restrictions.
• At Ambiance we did this on the final month of print ads before signing another contract:
FREE $10 GIFT CERTIFICATE….No purchase
necessary…
Only 10 GIFT CERTIFICATES were redeemed on a publication that reached 20,000 people!!!
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3. Partner Marketing. Utilize businesses that are like yours, partner with them to exchange: • Physical Advertising Space
• Brochure exchange, bag drops, coupons, drawings, etc.
• Banners on websites • Allow them add space on your site in exchange for ad space on
their site.
• Sharing on Facebook • Simply share, like, and comment on each other’s Facebook
posts from both business and personal accounts.
• Mentions on Twitter • Agree to mention and recommend each other on Twitter
• Reviews on Yelp • Write a Yelp review saying what you like, link the review to other
social media.
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4. Facebook. Create a business profile page. • Make a landing page with lead generator. • Brand the page with your logo. • Post at least daily about:
• New product arrivals, events, design job before + after pictures of project updates, customer thank you notes, ask consumers questions, sales, give-a-way, community events + fundraisers for others, photos of in-store displays
• At market, post pictures of product you’re considering buying. Ask your fans what they LIKE and what they’d prefer to see more of.
Social Savior Tip: Read & respond to comments + posts twice per day. Don’t go 24 hours without responding to your audience.
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5. Twitter. Create a business profile page. • Brand the page with your logo and company colors. • Tweet 2-3 times daily about:
• New product arrivals, events, design job before + after pics, project updates, customer thank you, ask consumers questions, sales, give-a-way, community events + fundraisers for others, photos of in-store displays
• At market, post pictures of product you’re considering buying. Ask your fans what they LIKE and what they’d prefer to see more of.
• Create Auto-Follow + Auto Mention Campaigns • Geo-target your audience- customers could be passing your door.
Social Savior Tip: Read & respond to comments + posts twice per day. Don’t go 24 hours without responding to your audience.
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6. Foursquare. Create a Nearby Special. • Generate a coupon that users will see when they
check in nearby. Reward the Mayor. • Give the Mayor a special deal, freebie, or gift. Ask
them to comment about it or leave a tip. Enter A Tip. • Ask patrons to leave a tip for a discount.
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7. Facebook Deals. Create a Facebook Deal.
• Absolutely FREE to create. • Anytime someone check-ins into Facebook places
near your location. Your store’s deal will appear.
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8. Blog Find Existing Bloggers. • Ask them to blog about your events, store, products,
recommend your store, services, etc. • Offer them a discount or outright pay them.
Build Company Blog. • Develop a Blogging plan. • Who will write? You? A Ghostwriter? • How often will you blog? • Write content ahead of time. • Post on time or don’t start one at all.
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9. Website. Update site with fresh content.
• Keep home page changing • Include links to social media sites. • Utilize social media plug ins • Stream blog content • Change out photos during various seasons • Post events
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10. Monitor Keywords. Keywords are used online with every web transaction. Think about it: • People are talking online. • Are you listening? • Do you know what people are saying about your
brand or business? • What are they saying about your competitors?
Monitor, Listen, + Respond = Customers Feel Important
Automatically Monitor Sign up for your PuTTin’ OuT FREE trial!
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11. Text Message Marketing. Ask your customers if they’d like to receive text message notifications. • You might be surprised at the warm reception. • Then, you can affordably get into your customer’s
right hands for just cents per contact. • Send promotional & sale information • Schedule automatic birthday, anniversary, or loyalty
customer greetings.
Sign up for your PuTTin’ OuT FREE trial! Add tokens to try the Text Messaging portion.
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12. Blue Tooth Marketing. Get passersby in your store. • Don’t let another person pass without stopping in. • Use blue tooth mobile marketing to generate a text
message deal, coupon, or special offer. • Make the deal too good to pass up and for a short
period so they use it right away.
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13. Voice Mail Marketing Try calling your entire contact list at once. You CAN! • Record a phone call that will be distributed to a list
of your choosing for just pennies per call. • Use the phone call as a follow up to an email or
social media campaign. • Customers will think you called when they get the
voice mail. • Services such as: Vontoo.com offer measurable voice
reporting services so you know exactly what happened on the call. Did users answer? Hang up? Opt out? You’ll have all the results.
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14. Facebook Ads. Develop a campaign for Facebook. • Target your audience by location, age, gender,
birthday, interests, + so much more • Bid on ads based on Facebook’s recommendations.
Social Savior Tip: Check out our presentations to learn more about Faceboook ads.
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15. Linkedin. Professionally connect with business partners and clients to find opportunities. • Connect with manufacturers you do business with. • Ask for client referrals known as recommendations
on Linkedin. • Redistribute the recommendations on other social
sites and website. • Direct potential leads to your Linkedin page. • Check for openings and postings for design jobs,
event planners, etc. • Create a company page on Linkedin. • Schedule automatic birthday messages for contacts. • See who’s viewing your profile, interact with them. Social Savior Tip: Interior Designers, you must utilize Linkedin! Search for leads, connect!
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16. Linkedin Ads. Another low budget way to hit a target audience. • Works well for:
• Corporate Gift Services • Interior Design Firms • Online Stores • Service Industries • Uniform Services
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17. Google Ads Words. Advertise on Google, only pay for clicks that go through to your website. • Nice thing is, your audience was already looking for
you through keywords. • Set a budget and Google will do the rest. • Click here to learn more about advertising on
Google.
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18.YouTube. Show off, record, post to YouTube. • Make an interesting how to video related to your
industry. • Create a video that’s relative to your audience. • Post any television commercials • Cross promote on other social media.
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19. Get Contact 411. Obtain contact information from current customers, they’re already into your business! Keep them engaged. Contact information should include: • First + Last Name • Email Address • Mobile Phone Number • Gender • Birthdate + Anniversary • Zip Code • Preferred Method of Contact Social Savior Tip for Physical locations: set your POS system up to request the information before exiting the sale.
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20. Email Marketing Create an email newsletter. • Provide customers with updates at least once per
month. • Invite them to connect with you and your company
on social media outlets • Insert clickable hyperlinks to social media, websites,
email addresses, and anything else that’s possibly mentioned in the email.
• Use the customer’s first name in the subject line + in the body of the email
• Send an gift certificate email out for birthdays. • Include your logo, make it hyperlink to the website.
Sign up for your PuTTin’ OuT FREE trial! Create + Manage + Monitor: email, social media text message marketing in one place.
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