Post on 14-Jul-2015
The Stats
© 2014 Penheel Marketing™
Video increases people’s
understanding of your
product or service by 74%75% of users visit
the [source’s]
website after
viewing a video
Click-thru rates increase 2-3
times when videos are
included in email
Source: Digital Sherpa Small Business Video Marketing Guide
The Stats, cont.
“Ninety-two percent of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.”
~ Hubspot
© 2014 Penheel Marketing (TM)
Source: Content Marketing Institute study
Movement Portraits
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Impact Stories
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Vision Films
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Campaign Films
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Campaign Films
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Event Stories
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Advocacy Stories
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Parting Words
© 2014 Penheel Marketing (TM)
“People will share what they find useful. If you want your community to share, spread the word, and build awareness for the nonprofit, provide content that is incredibly useful to them.” ~ Mediacause.org
Additional Resources
• 14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology (http://ht.ly/DUQ45)
• 10 Must-Have Skills for Nonprofit New Media Managers (http://ht.ly/DUQ9g)
• 50 Fascinating Nonprofit Statistics (http://ht.ly/DUQi0)
© 2014 Penheel Marketing (TM)
Who is Penheel Marketing?Social media and digital marketing consulting firm for CPA firms, smallbusinesses, and non-profits.
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