6 Nonprofit Video Methods to Inspire Action and Engagement

November 2014

© 2014 Penheel Marketing™

The Stats

© 2014 Penheel Marketing™

Video increases people’s

understanding of your

product or service by 74%75% of users visit

the [source’s]

website after

viewing a video

Click-thru rates increase 2-3

times when videos are

included in email

Source: Digital Sherpa Small Business Video Marketing Guide

The Stats, cont.

“Ninety-two percent of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.”

~ Hubspot

© 2014 Penheel Marketing (TM)

Source: Content Marketing Institute study

Movement Portraits

© 2014 Penheel Marketing (TM)

htt

ps:

//w

ww

.yo

utu

be.

com

/wat

ch?v

=DSJ

7p

N4

ElJg

#t=1

9

Impact Stories

© 2014 Penheel Marketing (TM)

htt

ps:

//w

ww

.yo

utu

be.

com

/wat

ch?v

=Ic8

weV

UV

LT4

Vision Films

© 2014 Penheel Marketing (TM)

htt

ps:

//w

ww

.yo

utu

be.

com

/wat

ch?v

=JC

VO

T2G

dO

LY

Campaign Films

© 2014 Penheel Marketing (TM)

htt

ps:

//w

ww

.yo

utu

be.

com

/wat

ch?v

=8w

1p

5U

I7Si

w

Campaign Films

© 2014 Penheel Marketing (TM)

htt

ps:

//w

ww

.yo

utu

be.

com

/wat

ch?v

=y-a

8d

AH

DQ

oo

Event Stories

© 2014 Penheel Marketing (TM)

htt

ps:

//w

ww

.yo

utu

be.

com

/wat

ch?v

=tih

JC9

v98

W4

Advocacy Stories

© 2014 Penheel Marketing (TM)

htt

p:/

/vim

eo.c

om

/30

16

14

80

Advocacy Stories

© 2014 Penheel Marketing (TM)

htt

ps:

//w

ww

.yo

utu

be.

com

/wat

ch?v

=WQ

r_n

n0

f8lw

Parting Words

© 2014 Penheel Marketing (TM)

“People will share what they find useful. If you want your community to share, spread the word, and build awareness for the nonprofit, provide content that is incredibly useful to them.” ~ Mediacause.org

Additional Resources

• 14 Must-Know Stats About Fundraising, Social Media, and Mobile Technology (http://ht.ly/DUQ45)

• 10 Must-Have Skills for Nonprofit New Media Managers (http://ht.ly/DUQ9g)

• 50 Fascinating Nonprofit Statistics (http://ht.ly/DUQi0)

© 2014 Penheel Marketing (TM)

Who is Penheel Marketing?Social media and digital marketing consulting firm for CPA firms, smallbusinesses, and non-profits.

Check Out Our Whitepapershttp://penheel.com/whitepapers

Marketing AnalyticsWebsite analytics, online advertising analytics. See which sources are generating the most leads.

EmailSend personalized, segmented Emails based on any information in your contact database.

Search Engine OptimizationsImprove your rank in search engines by finding and tracking your most effective keywords.

Lead ManagementTrack leads with a completetimeline-view of their interactions with your firm.

BloggingCreate blog content quickly while getting SEO tips and best practices pointers.

Social Media MarketingPublish content to your socialaccounts, then nurture leads based on their social engagement.

© Penheel Marketing 01.07.14