Not Business As UsualMay 7th, 2009

Dominique RaccahSourcebooks, Inc.

Not Business As Usual

A progress report in 7 parts

1. Benefits of category leadership

Not the “long tail”

“Natural Monopoly”

Implications

A. Compete harder in fewer categories

B. Publish authors, not books

C. Greater need for partnership between authors and publishers

Sourcebooks Author Toolkit

2. Content continuum as a strategic opportunity

“We have moved from a world where things are sold to a world where things are bought”

-Sam Bowers

Unbundling the publishing process

Licensing &Administration

ContentDevelopment

Copyedit andProofread

Trademark/Copyright protection

Accounting;Royalties

Physical & DigitalWarehousing

Physical Distribution

Printing/Manufacturing

Trade Shows

Retail Marketingand Sales

Creation of contentportable files

Positioning

Content Design

Cultural Filter

Digital Distribution

Author Branding

eCommerceAdministration

PR, Marketingand Advertising

Niche communitybuilding

Creative Partner

Your customers (and you) are becoming better buyers

3. Digital update

Content – any way you want it

Content continuum is a niche strategy

iPhoneapps

$0.99 - $4.99

Complete Book of

Baby Names

Baby Name Treasury

Baby Name Consulting

25,001 Best Baby

Names ebook

25,001 Best Baby

Names MM

$$$$19.95

$12.99

$5.99$4.99

ebook ?

iPhoneapps

$0.99 - $4.99

Complete Book of

Baby Names

Baby Name Treasury

Baby Name Consulting

25,001 Best Baby

Names ebook

25,001 Best Baby

Names MM

$$$

$19.95

$12.99

$5.99

$4.99

ebook

?

iPhone apps

Currently digital = ebooks

and

ebooks are another format(s)

enhanced ebooks

or

enhanced digital books

Issues1. Downloading another platform?

2. DRM?3. Pricing?

4. Multiplying formats

Most exciting aspect

Creating new approaches to content

- Integrating brick and mortar retailers and their websites

Most exciting aspect

Creating new approaches to content

- New approaches to showcasing a specific author

Most exciting aspect

Creating new approaches to content

- Deeper relationship with all types of customers

Most exciting aspect

Creating new approaches to content

- Expansion in our vision of who a customer can be

Tremendous opportunities for partnerships

The world just got a lot BIGGER

4. Implications from sales and marketing

• In-person sales conference – gone• Online catalogs

• Online ARCs• Restructuring marketing spending

to better support bookseller partners

5. From production to content delivery

Moved all Production to: VP, Director of Technology

VP, Director of Technology and Content Delivery

Moving to complete XML workflow

6. Inventory Management

Can we create a zero inventory model?if not…

Can we create a viable ultra-low inventory model?

7. Building a more flexible organization

Creating a real DNA for change

Change culture: proactive, led, optimistic, possibility-driven

Not Business As Usual

A work in progress

Get in touchEmail: dominique@sourcebooks.comTwitter: dmcnrLinkedIn Group: Ebooks, Digital Books and Digital Content Publishing Network

www.sourcebooks.com