Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 -...

Publishing With An Audience

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MONTHLY !

25 MILLION Members !

85% Mobile !

5 BILLION Minutes !

2 MILLION Uploads !

8 MILLION Comments

Sourcebooks’ continuous evolution…

the problem: This model evolved to distribute objects, not information or ideas

Risk

Power

New Kinds of Value in Every Vertical

Author!Brands!

Licenses!Magazine

Physical and ebooks

Agents1. Revenue!2. Marketing


Creative Content Partners

Author!Brands!

Licenses!Magazine

Physical and ebooks




Retailers

Author!Brands!

Licenses!Magazine

Physical and ebooks




RetailersPublishers

Author!Brands!

Licenses!Magazine

Physical and ebooks




RetailersPublishers

Readers

Author!Brands!

Licenses!Magazine

Physical and ebooks


Shakesperience Put Me In The Story

Discover a New Love

Extending the book — Content, format and experience

Simple Truths

Put Me In The Story

2013 YTD Sales by Units

0

1000000

2000000

3000000

4000000

Adult Fic Adult NF Kids (ALL) Kids (not YA) YA

PrinteBooks

63%

35%

14% 10%

38%

Serialization !

Mobile Reading 85% Mobile Writing 50% (!)

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Push Notifications !

Call to Action “Candy Crush Effect”

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Serial Writing vs. Serial Distribution !

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Social Reading !

Optimized through serialization

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Inline Commenting !

Social network !

Enthusiasts and Superfans

Fan Fiction !

Fan Art !

#wattpad

Publishing With An Audience

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Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 -...

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Transcript of Publishing with an Audience: An Experiment from Sourcebooks and Wattpad - Tech Forum 2014 -...