6- Making Information Pay 2009 -- RACCAH, DOMINIQUE (Sourcebooks)
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Transcript of 6- Making Information Pay 2009 -- RACCAH, DOMINIQUE (Sourcebooks)
Not Business As UsualMay 7th, 2009
Dominique RaccahSourcebooks, Inc.
Not Business As Usual
A progress report in 7 parts
1. Benefits of category leadership
Not the “long tail”
“Natural Monopoly”
Implications
A. Compete harder in fewer categories
B. Publish authors, not books
C. Greater need for partnership between authors and publishers
Sourcebooks Author Toolkit
2. Content continuum as a strategic opportunity
“We have moved from a world where things are sold to a world where things are bought”
-Sam Bowers
Unbundling the publishing process
Licensing &Administration
ContentDevelopment
Copyedit andProofread
Trademark/Copyright protection
Accounting;Royalties
Physical & DigitalWarehousing
Physical Distribution
Printing/Manufacturing
Trade Shows
Retail Marketingand Sales
Creation of contentportable files
Positioning
Content Design
Cultural Filter
Digital Distribution
Author Branding
eCommerceAdministration
PR, Marketingand Advertising
Niche communitybuilding
Creative Partner
Your customers (and you) are becoming better buyers
3. Digital update
Content – any way you want it
Content continuum is a niche strategy
iPhoneapps
$0.99 - $4.99
Complete Book of
Baby Names
Baby Name Treasury
Baby Name Consulting
25,001 Best Baby
Names ebook
25,001 Best Baby
Names MM
$$$$19.95
$12.99
$5.99$4.99
ebook ?
iPhoneapps
$0.99 - $4.99
Complete Book of
Baby Names
Baby Name Treasury
Baby Name Consulting
25,001 Best Baby
Names ebook
25,001 Best Baby
Names MM
$$$
$19.95
$12.99
$5.99
$4.99
ebook
?
iPhone apps
Currently digital = ebooks
and
ebooks are another format(s)
enhanced ebooks
or
enhanced digital books
Issues1. Downloading another platform?
2. DRM?3. Pricing?
4. Multiplying formats
Most exciting aspect
Creating new approaches to content
- Integrating brick and mortar retailers and their websites
Most exciting aspect
Creating new approaches to content
- New approaches to showcasing a specific author
Most exciting aspect
Creating new approaches to content
- Deeper relationship with all types of customers
Most exciting aspect
Creating new approaches to content
- Expansion in our vision of who a customer can be
Tremendous opportunities for partnerships
The world just got a lot BIGGER
4. Implications from sales and marketing
• In-person sales conference – gone• Online catalogs
• Online ARCs• Restructuring marketing spending
to better support bookseller partners
5. From production to content delivery
Moved all Production to: VP, Director of Technology
VP, Director of Technology and Content Delivery
Moving to complete XML workflow
6. Inventory Management
Can we create a zero inventory model?if not…
Can we create a viable ultra-low inventory model?
7. Building a more flexible organization
Creating a real DNA for change
Change culture: proactive, led, optimistic, possibility-driven
Not Business As Usual
A work in progress
Get in touchEmail: [email protected]: dmcnrLinkedIn Group: Ebooks, Digital Books and Digital Content Publishing Network
www.sourcebooks.com
