5 Steps To Own Your Name & Niche - Michelle Villalobos presents at BizBash Expo

YOU: The ONLINE Brand

The 5 Steps To Own Your Name & Niche

“in 30-seconds or less”

A Quick Primer

Step 1: Monitor

http://www.google.com/alerts

Take a “baseline”

Step 2: Be Branded Not Brand-less

what’s the difference?

between this

and this?

what would

you advise Tiger

to do?

in-demand vs widely available

pick vs. runt

one-hit-wondervs. longevity

WHAT do I DO?WHO do I do it FOR?

= YOU: The Brand

HOW am I UNIQUE?(WHERE do I do it?)

Having A Brand Means Having A Niche

known vs unknown

“top of mind”

• talk show host?

• home & entertaining expert?

• dog trainer?

• child-care expert?

• martyr?

• satanic rocker?

• dirty politician?

Step 3: Own Your Name

claim ALL profiles wherever you can...

put your name on everything you put onto the internet.

start with the easy stuff

for anything visual

put your name EVERYWHERE – with that brand you chose

Step 4: Show Your Face

By the way... that doesn’t

mean BORING. In fact, having some “flair” will make you

memorable AND approachable.

Email Signatures

what’s the difference?

between this

...and this?

Step 3: Pull, Don’t Push

Step 5: Deploy

Have an online “home base”

blogs are super easy

blogger vs. wordpress?

http://pulsed.blogspot.com/2007/07/blogger-wordpress-chart.html

http://www.Flavors.me. Free accounts available but not very functional) or upgrade for $20/year.

IDEA: Create a personal one-page

website with simple links to anything - from the obvious (your LinkedIn Profile, your

Facebook Profile) to the not-so-obvious - the

companies you’ve worked for, your hobbies, a picture of you on Flickr

running a marathon... Get creative & be

authentic.

“YouTube surpasses Yahoo as world’s 2nd most popular search engine!”

post value(include your NAME & keywords!)

how Marie Forleo got me• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Men's Tips! Your April 27 Dish

• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish

• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish

• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didn't He Call? Your May 29 Dish

• Secrets of Getting Over a Breakup - Your June 1 Dish 2

Use social media

Michelle Villalobos Check out the email i just got!! Ay yay yay... "Michelle:I think you are extremely feminist. That's not right. You have to be " Equal ". Men and Women are the same. But with women like you, we will only see broken families and divorced couples because of your absurd feminism, there is no men who are going to stand women like you.I am one of them.Sincerely;Luis Lopez."

facebook tips• be a person• use a great image – more personal – change it up• create lists to separate personal from work• be conversational, not promotional• entertain, educate or inform • import your blog, link to your site• be reachable• groups? name is everything.• pay attention, listen, respond, post.• post things that will strike up conversation

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

twitter

REMEMBER:No one cares if you're: sitting in traffic, just woke up, going to bed, tired, hungry, happy or sad... unless you’re

hilarious (or famous)

don’t self-promote

listen, engage, observe, educate, inform, entertain,

ask, relate, inspire, converse...

follow people in your industry, people you admire, people you like – not just

anyone so that they’ll follow you back

for more in-depth ideas/info, download Twittorial & Top 10 Tips for New

Tweeps from Slideshare: http://

www.slideshare.net/michellevillalobos

recap: where to start1. set google alerts (it feels good)2. strong brand, establish your name & key words3. fill out key profiles (easy stuff first)4. show your face! choose profile pics wisely -

like logo!5. establish a home base - even if it’s a blog6. pick one way to deliver value (regularly)7. email marketing (i.e., Constant Contact) - need to

capture emails somehow8. be patient & consistent

write down ONE thing you will do – today

want more?www.MichelleVillalobos.com

To refer Michelle a speaking engagement, please contact:

Jessica Lurie (888) 531-3830

jessica@mivistainc.com

5 Steps To Own Your Name & Niche - Michelle Villalobos presents at BizBash Expo

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