Personalizing Health by Trust-Sourcing InformationPhysicians Engaging with Patients in the Interactive Health conversation

Ron GutmanFounder & CEO

What patients have

• 70% don’t have same-day access to doctors

• 51% want our doctors to know us and our health better

• 60% wish we had more time to talk to our doctors

What’s left over

• Unmet need for access

• Unfulfilled desire for personal care

• Unanswered questions

Where we go

The result

What’s missing?

What’s missing?

Why aren’t doctors online?

No online home for physicians

•“Health sites” = Media sites

•“Doctor sites” = Rating sites

What if doctors interacted with patients in the online health conversation?

• Answering questions

• Offering tips

• Curating and Validating health information

Patients would have

• Trust

• 24/7 Access

• Relevant information

The New Era of Interactive Health

• Smartphones and tablets

• Data and cloud

• Interactive physicians

• Game dynamics

• Social conversation

TrustedPersonal

Continuum of Care

FreeImmediate

Unlimited access

How we get there

Personalization

Personalization

GamificationVirtualization

34 years old

Lives in Palo Alto,

CA

Two aunts had

diabetes

On husband’s health insuranc

e

Just found

out she’s pregnant

Weighs160 lbs.

Ran track in

college

Has two daughters 6 and 9

Virtualization

VirtualizationPersonalization Gamification

Gamification

Gamification

Personalization Virtualization

• Faster access

• More information from the medical community

• Transparent consensus – doctors & users

• Better one-on-one relationships with physicians

• Personalized care

Interactive Health for patients

• Receive recognition

• Find new patients and better serve existing patients

• Improve the quality of care

• Save time and money

• Help others

Interactive Health for doctors

Welcome to the

New Era of

Interactive Health

Personalizing Healthcare by Trust-sourcing health information