5-pln-1050-Gutman
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Transcript of 5-pln-1050-Gutman
Personalizing Health by Trust-Sourcing InformationPhysicians Engaging with Patients in the Interactive Health conversation
Ron GutmanFounder & CEO
What patients have
• 70% don’t have same-day access to doctors
• 51% want our doctors to know us and our health better
• 60% wish we had more time to talk to our doctors
What’s left over
• Unmet need for access
• Unfulfilled desire for personal care
• Unanswered questions
Where we go
The result
What’s missing?
What’s missing?
Why aren’t doctors online?
No online home for physicians
•“Health sites” = Media sites
•“Doctor sites” = Rating sites
What if doctors interacted with patients in the online health conversation?
• Answering questions
• Offering tips
• Curating and Validating health information
Patients would have
• Trust
• 24/7 Access
• Relevant information
The New Era of Interactive Health
• Smartphones and tablets
• Data and cloud
• Interactive physicians
• Game dynamics
• Social conversation
TrustedPersonal
Continuum of Care
FreeImmediate
Unlimited access
How we get there
Personalization
Personalization
GamificationVirtualization
34 years old
Lives in Palo Alto,
CA
Two aunts had
diabetes
On husband’s health insuranc
e
Just found
out she’s pregnant
Weighs160 lbs.
Ran track in
college
Has two daughters 6 and 9
Virtualization
VirtualizationPersonalization Gamification
Gamification
Gamification
Personalization Virtualization
• Faster access
• More information from the medical community
• Transparent consensus – doctors & users
• Better one-on-one relationships with physicians
• Personalized care
Interactive Health for patients
• Receive recognition
• Find new patients and better serve existing patients
• Improve the quality of care
• Save time and money
• Help others
Interactive Health for doctors
Welcome to the
New Era of
Interactive Health
Personalizing Healthcare by Trust-sourcing health information