Post on 21-Feb-2017
Five Keys for Creating a Modern Employee Experience
What you can do now to create a more human-centric workplace
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Hosted byThursday, February 16, 2017
Our Presenters
2copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience
Preston LewisFounder & CEO
Intactic
Sonia FiorenzaVP of Communication & Engagement Strategies
SocialChorus
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Have a Question?
3copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience
Use the hashtag
#EngageU
on Twitter forquestions & comments
Chat with us on ReadyTalk!
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Intactic is a modern communications company focused on creating more human-centric experiences for people at work.
Our strategic, creative and digital services power enterprise transformation from the inside out.
O V E R V I E W
About IntacticS O M E C L I E N T S
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SYSTEMSWe find that even the largest
organizations in the world might not have the systems and processes to
support efficient team communications and collaboration.
LensesHow we think about our work.
CAPABILITIESWe identify skill gaps inside your
communications function and share insights to strengthen your team muscle with modern tools and
practices.
TACTICSWe balance and optimize
your current communications channels while also creating a roadmap for investing in new
technology.
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Don’t re-create the wheel.
It’s time to orchestrate the channel mix
You don’t know what you don’t know.
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Context
Companies continue to change and our role is to facilitate transformation.
Organizations who are investing in modern communications are winning the war for both talent and marketshare.
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The most successful companies have the highest engagement.
7copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience
Informed
Aligned
EngagedHigher earnings per share than peers
147%
Source: 2013 Gallup Study
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betteremployeeexperiences
betteremployee
communications
higheremployeeengagement
win the talent war
The FormulaBuilding the Business Case
copyright intactic™ corporation 2017 / All rights reserved.
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9copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience
It’s never been harder to get employees’ attention –no attention means no engagement.
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Pat Wadors, CHRO of LinkedIn focuses on creating “beautiful experiences”.
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CONTEXT
Experience design is nothing new
(ask a marketer).
THEORY
Communication should be more
intentional.
ACTION
Map alltouch points and
opportunities.
#1: ExperienceNurture engagement with a better employee experience.
11Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved.
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copyright intactic™ corporation 2016 / All rights reserved.
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Employee Experience Framework
The reasons for
which we exist.
Things that exist in a form
that you can touch or see.
The way in which we act.
People are most productive
when barriers are removed.
We define culture as the
collective conversation.
CONTEXT
Smart strategies are supported by
real-time data.
THEORY
Information fuels communication.
ACTION
Audit relevant employee data.
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#2: DataKnow what you know.
Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved.
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14copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience
Employee Data Types
When users personalize their experience, are 2x more active.
employees
Performance• Sales• Productivity• Goals
Productivity• # of emails• # of calls• Time on the phone• Hours worked
Sentiment• Engagement• Feelings/Concerns
Demographics• Age• Tenure• Education• Experience
Physical• Office type• Location• Equipment
Preferences• HR • Communications
Relational• # of relationships• # of connections• # of referrals• # of cross-functional
projects
Engagement• Events• Intranet content• Internal social• Brand advocacy• Polls
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THEORY
Companies need to be more
human-centric.
ACTION
Start with email, and your intranet.
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CONTEXT
Brand experience is both internal and external.
#3: PersonalizationCreate a consumer-like experience at work.
Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved.
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16copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience
Personalization Matters
• Relevant emails drive 18 times more revenue than broadcast emails
• Users are 3x more likely to complete an action from a segmented message as compared to a broadcast message.
• Segmented and targeted emails generate 58% of all revenue.
When users personalize their experience, are 2x more active.
employees
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Source: SocialChorus DataSources: Jupiter Research via HubSpot, Localytics, Direct Marketing Association
CONTEXT
Make the unconscious,
conscious.
THEORY
Be authentic and link to purpose.
ACTION
Understand and address audience
concerns.
#4: Emotion Connect everything to purpose.
17Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved.
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18copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience
Key Question
What keeps your people up at night?
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CONTEXT
Think longer term.
THEORY
Leverage the most commonly
used device.
ACTION
Align with the internal digital
(mobile) roadmap.
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#5: MobilePlan for the app store vs. the app.
Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved.
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20copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience
Mobile
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Source: SocialChorus 2016 Study “The Technology Gap in Corporate Communications”
Five Keys
1. Experience / Match all touchpoints and opportunities.
2. Data / Audit relevant employee data.
3. Personalization / Create a consumer-like experience at work.4. Emotion / Understand and address audience conerns.
5. Mobile / Align with the digital internal (mobile) roadmap.
What you can do today
21Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved.
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Have a Question?
22copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience
Use the hashtag
#EngageU
on Twitter forquestions & comments
Chat with us on ReadyTalk!
+
Contact Us
23copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience
Request a customized demo. info@socialchorus.com
1-844-975-2533
Socialchorus.com
Request an invitation to complete an employee experience assessment.
Intactic.com
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EMPLOYEE SYSTEMS OF RECORD PERSONALIZEDNOTIFICATIONS & ALERTS
ALIGNCONNECTENGAGE
MOBILE, DESKLESS, GLOBAL
INTEGRATIONSSOCIAL FEEDS
CONTENT & UPDATESINTRANET
YOUR BRANDPOWERED BY
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BRANDS PARTNERING WITH SOCIALCHORUS SO THEIR EMPLOYEES CAN THRIVE
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Thank You!
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