5 Keys for Creating a Modern Employee Experience

Five Keys for Creating a Modern Employee Experience

What you can do now to create a more human-centric workplace

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Hosted byThursday, February 16, 2017

Our Presenters

2copyright intactic™ corporation 2017 / All rights reserved.Five Keys for Creating a Modern Employee Experience

Preston LewisFounder & CEO

Intactic

Sonia FiorenzaVP of Communication & Engagement Strategies

SocialChorus

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Have a Question?


Use the hashtag

#EngageU

on Twitter forquestions & comments

Chat with us on ReadyTalk!

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Intactic is a modern communications company focused on creating more human-centric experiences for people at work.

Our strategic, creative and digital services power enterprise transformation from the inside out.

O V E R V I E W

About IntacticS O M E C L I E N T S

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SYSTEMSWe find that even the largest

organizations in the world might not have the systems and processes to

support efficient team communications and collaboration.

LensesHow we think about our work.

CAPABILITIESWe identify skill gaps inside your

communications function and share insights to strengthen your team muscle with modern tools and

practices.

TACTICSWe balance and optimize

your current communications channels while also creating a roadmap for investing in new

technology.

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Don’t re-create the wheel.

It’s time to orchestrate the channel mix

You don’t know what you don’t know.

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Context

Companies continue to change and our role is to facilitate transformation.

Organizations who are investing in modern communications are winning the war for both talent and marketshare.

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The most successful companies have the highest engagement.


Informed

Aligned

EngagedHigher earnings per share than peers

147%

Source: 2013 Gallup Study

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betteremployeeexperiences

betteremployee

communications

higheremployeeengagement

win the talent war

The FormulaBuilding the Business Case

copyright intactic™ corporation 2017 / All rights reserved.

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It’s never been harder to get employees’ attention –no attention means no engagement.

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Pat Wadors, CHRO of LinkedIn focuses on creating “beautiful experiences”.

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CONTEXT

Experience design is nothing new

(ask a marketer).

THEORY

Communication should be more

intentional.

ACTION

Map alltouch points and

opportunities.

#1: ExperienceNurture engagement with a better employee experience.

11Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved.

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copyright intactic™ corporation 2016 / All rights reserved.

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Employee Experience Framework

The reasons for

which we exist.

Things that exist in a form

that you can touch or see.

The way in which we act.

People are most productive

when barriers are removed.

We define culture as the

collective conversation.

CONTEXT

Smart strategies are supported by

real-time data.

THEORY

Information fuels communication.

ACTION

Audit relevant employee data.

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#2: DataKnow what you know.

Five Keys for Creating a Modern Employee Experience copyright intactic™ corporation 2017 / All rights reserved.

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Employee Data Types

When users personalize their experience, are 2x more active.

employees

Performance• Sales• Productivity• Goals

Productivity• # of emails• # of calls• Time on the phone• Hours worked

Sentiment• Engagement• Feelings/Concerns

Demographics• Age• Tenure• Education• Experience

Physical• Office type• Location• Equipment

Preferences• HR • Communications

Relational• # of relationships• # of connections• # of referrals• # of cross-functional

projects

Engagement• Events• Intranet content• Internal social• Brand advocacy• Polls

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THEORY

Companies need to be more

human-centric.

ACTION

Start with email, and your intranet.

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CONTEXT

Brand experience is both internal and external.

#3: PersonalizationCreate a consumer-like experience at work.


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Personalization Matters

• Relevant emails drive 18 times more revenue than broadcast emails

• Users are 3x more likely to complete an action from a segmented message as compared to a broadcast message.

• Segmented and targeted emails generate 58% of all revenue.

When users personalize their experience, are 2x more active.

employees

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Source: SocialChorus DataSources: Jupiter Research via HubSpot, Localytics, Direct Marketing Association

CONTEXT

Make the unconscious,

conscious.

THEORY

Be authentic and link to purpose.

ACTION

Understand and address audience

concerns.

#4: Emotion Connect everything to purpose.


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Key Question

What keeps your people up at night?

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CONTEXT

Think longer term.

THEORY

Leverage the most commonly

used device.

ACTION

Align with the internal digital

(mobile) roadmap.

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#5: MobilePlan for the app store vs. the app.


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Mobile

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Source: SocialChorus 2016 Study “The Technology Gap in Corporate Communications”

Five Keys

1. Experience / Match all touchpoints and opportunities.

2. Data / Audit relevant employee data.

3. Personalization / Create a consumer-like experience at work.4. Emotion / Understand and address audience conerns.

5. Mobile / Align with the digital internal (mobile) roadmap.

What you can do today


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Have a Question?


Use the hashtag

#EngageU

on Twitter forquestions & comments

Chat with us on ReadyTalk!

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Contact Us


Request a customized demo. [email protected]

1-844-975-2533

Socialchorus.com

Request an invitation to complete an employee experience assessment.

Intactic.com

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EMPLOYEE SYSTEMS OF RECORD PERSONALIZEDNOTIFICATIONS & ALERTS

ALIGNCONNECTENGAGE

MOBILE, DESKLESS, GLOBAL

INTEGRATIONSSOCIAL FEEDS

CONTENT & UPDATESINTRANET

YOUR BRANDPOWERED BY

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BRANDS PARTNERING WITH SOCIALCHORUS SO THEIR EMPLOYEES CAN THRIVE

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Thank You!

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5 Keys for Creating a Modern Employee Experience

Business

Transcript of 5 Keys for Creating a Modern Employee Experience