Post on 31-Jul-2015
4 WAYS TO ENGAGE MILLENNIALS
IN YOUR NONPROFIT’S WORK.
WELCOME!
@BRADYJOSEPHSONStrategic Director, Charity ExpressClient Success Team Lead, Peer Giving Solutions
Empowering people to act on the human spirit of charity.
#NPWEBINAR
THISISNOT WHY WE ARE HERE.
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NEITHER IS THIS.
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THISIS.
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WHAT (ALL) DONORS WANT.
Cygnus Donor Survey1. Report of impact2. How donations
will be used3. Stories from
recipients
Millennial Impact Report1. They feel inspired
by the nonprofit2. Specific examples
of how their gift will make an impact
3. Having their gift matched
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NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS.
Art director Alexis Persani. Photographer Leo Caillard.
4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK?
INSPIRE (tell stories)1
IMPACT (show it)2
INCENTIVIZE (in/tangible)3
INVOLVE (meaningfully)4
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“THOSE WHO DO NOT WANT TO IMITATE ANYTHING, PRODUCE NOTHING”- SALVADOR DALI
Art director Alexis Persani. Photographer Leo Caillard.
INSPIRE (tell stories)
INSPIRATION DOESN’T COME AT THE END OF THE JOURNEY.
Identify
InviteInform
Interest
Involve
InvestInspire
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INSPIRATION IS WHAT STARTS THE JOURNEY.
Their Networks
Their Networks
INSPIRED
YOU ARE NOT THE HERO OF THE STORY.
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@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
STORIES STICK. AND STORIES SPREAD.
IMPACT (show it)
KEEP FUNDRAISING STRAIGHTFORWARD.
Tell people a story about a problem their money can help solve.
Tell them specifically how you will use their money to help solve that problem.
Ask them for money.
Do what you said you would do.
Tell them what you did with their money and a story about who they helped.
GO BEYOND OUTPUTS.
Inputs
Outputs
OutcomesImpact
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
Art director Alexis Persani. Photographer Leo Caillard.
PROGRAMS VS. FUNDRAISING VS. ADMINISTRATIONMUST DIE.
INCENTIVIZE (in/tangible)
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TANGIBLE INCENTIVES.
• Rewards• Access• Perks• Matching• Time sensitive• Tax benefits
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@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
LET TANGIBLE INCENTIVES ADD TO THE
GIVING EXPERIENCE, NOT BE THE
GIVING EXPERIENCE.
Art director Alexis Persani. Photographer Leo Caillard.
INTANGIBLE INCENTIVES.
• Feelings• Connections• Status• Significance• Purpose• Duty
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
Art director Alexis Persani. Photographer Leo Caillard.
ASK NOT WHAT YOUR DONOR CAN DO FOR
YOU, BUT ASK WHAT YOU CAN
DO FOR YOUR DONOR.
INVOLVE (meaningfully)
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
“SELF EXPRESSION IS THE NEW ENTERTAINMENT”- ARRIANNA HUFFINGTON
Art director Alexis Persani. Photographer Leo Caillard.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
ASK THEM TO GET INVOLVED SPECIFICALLY. MAKE IT EASY TO GET INVOLVED GENERALLY.
Art director Alexis Persani. Photographer Leo Caillard.
4 WAYS TO ENGAGE MILLENNIALS IN YOUR NONPROFIT’S WORK?
INSPIRE (tell stories)1
IMPACT (show it)2
INCENTIVIZE (in/tangible)3
INVOLVE (meaningfully)4
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
MILLENNIAL IMPACT REPORT.
FREE TOOLKIT.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@BRADYJOSEPHSON
brady@charityexpress.com
Empowering people to act on the human spirit of charity.
THANK YOU!
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
4 TRENDS AFFECTING MILLENNIALS AND GIVING.
GIVING TOGETHER.1
GAMIFICATION.2
BENEVOLENT BUSINESS.3
TRACKING.4
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GIVING TOGETHER.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GIVING TOGETHER.
GAMIFICATION.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GAMIFICATION.
BENEVOLENT BUSINESS.
BENEVOLENT BUSINESS.
TRACKING.
TRACKING.