4 Ways to Ask For Referrals That You Might Not Have

Considered

Word of mouth is absolutely the most powerful way to market in

almost any industry!

Want more ways to market your lawn care business?

A good recommendation can drive 20% to 50% of sales and give

instant validation that you do good work.

More ways to make your next year the best ever!

However, very few of us actually ask our customers for a referral - even if

they have been customers for a number of years.

For some owners, it’s simply uncomfortable asking people, "Do you know anybody that could use our company’s services?”

Other ways to increase your customer base.

Instead of feeling awkward, set up a system that will turn referrals

into a growth engine for you company!

1. Ask for an introduction, not a referral.

Talk to your client and find out how well they know each of their

neighbors. Find out:

• Who has a new baby?• Who might be injured and unable to work in the

yard?• Which ones are working two jobs?• Who just moved into a new house in the area?

Then offer to help this neighbor.

For example, "The new baby must be taking a lot of their time. I can help them get the

weeds out of their yard and front beds. Would you feel

comfortable giving me an introduction?"

This benefits both the neighbor and your client, as it makes the neighbor's yard

look better and keeps property values high.

The best time to ask for the introduction is when client is already saying nice things about you.

2. Ask for your client's advice.

You are valuing their opinion by asking for their advice.

"I love working with clients like you, particularly those that have high standards in how they want their yard to look all the time. Do you have any suggestions for how I would find more clients like you?"

Listen to your client's suggestions.

They will know how to get in touch with others who are looking for quality lawn care and service that goes above and beyond.

3. Offer the client a reward for each referral that becomes a customer.

Examples of this reward could include:

• A percentage discount off a regular service• A free service (you choose which one—this

is a great way to give them a sample of say, fertilizing, to see how easy it would be for you to do it for them)

• A generic gift card

Create a visible certificate that mentions the reward and include it on every

invoice, every email, every method you use to contact

that customer.

4. Give existing clients a "referral guide" they can use to share with others

This guide should

• Tell your story• Include a list of services• Have a paragraph about you (what you do in your

field and in the community)• Have clear and complete contact info (Phone

number, email, Linked-In profile and website)• Extra business cards• Have a clear, concise summary about your

company that could be used on social media or neighborhood sites.

You can make this process easier by building your credibility through blog

posts or articles about your field that are not sales

pitches.

For more Lawn Care Millionaire tips to grow your business, check out this website.