Post on 12-May-2015
description
The 4 Proven Marketing Systems Every Business Must Optimize to Maximize Revenue Growth
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In the next hour, I’m going to teach you how you can dominate your market and take your income to entirely new levels.
Leverage marketing & technology to achieve
maximum results.
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95% of Small Businesses
Are missing AT LEAST 2 out of the 4 critical, proven marketing systems that are necessary to achieve maximum business growth!
Why?
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The competitive landscape for business
has changed dramatically!
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And so has the way your customers find and shop for your services/products.
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Businesses - small businesses in particular
- have been slow to adapt.
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3 Drivers Of Change
SearchSocialMobile
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Search
• Easier than ever!• Accessible from multiple devices• Has become the predominant way to find
information, products and businesses
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Search
92% of consumers have more confidence in info found online than they do in anything from a salesclerk or other source.
(Wall Street Journal, Jan 2009)
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Social
• Connecting and sharing opinions with ease• Opinions are highly visible• Search engines paying attention• Content about your business is NOT
created by you!• CONSUMERS ARE THE PUBLISHERS!
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Social
70% of consumers consult reviews or ratings BEFORE purchasing.
Google Zero Moment of Truth 2011
Mobile
• The biggest game-changer• Mobile search = Immediate
gratification• You MUST be present – If not you, your
competitors eat your lunch!
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Mobile
Mobile searches have QUADRUPLED in the last year according to Google.
1 in 7 searches are now mobile.
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It is easier than ever for consumers to quickly research and compare various products
and services.
The companies that “GET IT” are crushing the companies
that don’t!
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The BIG question:
How do you strategically workwith these three big driversof change to make sure you
come out on top?
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It means that now more than ever, you need to have a
marketing plan that works!
Simplify the challenge and clarify the approach!
You Must Maximize the Impact of 4 KEY Marketing Systems
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R4 Marketing Framework
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Reputation
Reach
Resell
Referral
R4 Marketing Framework
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25%growth on their own…
Ignite business growth to
100% or more when
combined!
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Reputation
It is easier than ever for consumers to find the feedback of other consumers to help them
make a decision about who to buy from.
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70% of consumers…
say that the feedback they find online is the #2 factor in making a decision about who to work with/visit/etc.
7 in 10 who read reviews share them with friends, family & colleagues.
(Deloitte & Touche, Sept. 2007)
74% of U.S. consumers…
choose to do business based on online feedback
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Everyone is talking…who’s talking about you?
Today, an unhappy customer will tell thousands of their “closest strangers” on the Internet.
Who’s talking about you?
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• Customers• Prospects• Competitors• Disgruntled employees• Ex spouses• Former business
partners, investors• Trolls (the permanently
aggrieved)
Who’s talking about you?
Reviews at the center of search
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trust recommendations from peoplethey know.
trust unknown users!
trust advertising
(Econsultancy, July 2009, Erik Qualman, Socialnomics)
90%of online consumers
70%of online consumers
14%of online consumers
Reviews at the center of search
3/30!
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Reviews at the center of search
Your goal!
5-Star Reputation
CONTRIBUTE
To the conversation in a meaningful way.
Why do you need to contribute?
• You can’t control what people say about your company BUT …
• You can make sure you’re adding enough to the conversation to ensure that the ratio of positive to negative is in your favor!
Take ownership of profiles in all of your key directories and networks
• Google+ Local *important*
• Yelp• Trip Advisor• LinkedIn• Facebook• Twitter
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Publish your own story!
• Make your own news• Post on subjects that will help your clients
and prospects• Add social media sharing buttons
Make educational videos and post them to YouTube
Any given video stands about a 50x better chance of appearing on the first page of results than any given text page in the index.
Source: Forrester
Build a review collection system
Collecting referrals should be an ACTIVE and METHODICAL process
Reviews on a site can boost conversion +20%
(Bazaarvoice.com/resources/stats 'Conversion Results')
The BIG takeaway
Reputation is now THE FOUNDATION of effective marketing!
It is no longer enough to do good work.
YOU MUST PROACTIVELY DEVELOP AND MARKET YOUR REPUTATION!
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Reach
Social media use has grown by712% since 2005.
Reach via Social Media
66% of adult internet users…
access social media. In 2005, this was true of only 8%!
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There are 155 million + Facebook users in the U.S.
and over 1 billion throughout the world.
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Chances are…
No matter who your target audience is, you can reach them on Facebook.
6 Reasons to Advertiseon Facebook
1. Reach
• 51 percent of Internet users• Variety: huge number of every group• Engage them in a multiple ways
2. Precision targeting
• Location (ZIPs, area code, etc.)• Age and birthday• Education (e.g. Michigan State class of
’05)• Connections• Demographics• Interests• Relationship status
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3. Cost control
• Advertisers (you) control how much you spend for each campaign
• Budgets can be very low• Better targeting = less wasted spend
4. Cost efficiency
• Precision = efficiency• FB’s measurability means you can keep driving down your cost per click• Dollar for dollar, there’s no better way to
get the word out with relevancy
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5. Simplicity
• Great UI makes setup a breeze• Much easier than Google AdWords• No PPC experience required
6. Interests targeting
• Ads are much more likely to perform better when you target smaller, specific groups of people!
• Display ads to the people who are most likely to be interested in your product or service
• Customize your ad so it’s more appealing to the audience you’re trying to reach
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Sponsored Story Ads on Facebook
Sponsored Story Ads
Convert users’ activity into ads and display the ad to friends of the user...
Sponsored Story Ads
• Geared to increase ‘likes’• Tightly fits into how people use
Facebook• Psychographics vs. Demographics
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Facebook Sponsored Storieshave an 18% LOWER cost perfan than direct ads.
Source: TBG Digital Test
Facebook Sponsored Storieshave a 53% higher click
through rate than direct ads.
Source: TBG Digital Test 2011
The BIG takeaway
Your audience is socially active online!
If you’re not reaching them via Social Media...
YOUR COMPETITORS ARE!
Mobile
Mobile searches have QUADRUPLED in the last year according to Google.
1 in 7 searches are now mobile.
Reach via Mobile
The average user spends anaverage of 2 hours a day on
theirmobile phone.
Almost 66% of Smartphone subscribers admit to sleeping with their phones
Nomophobia: The fear of being out of mobile phone contact
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1 in 3 mobile searches are LOCAL.
Reach via Mobile
After looking up a business via mobile…
61% result in a phone call
59% result in a visit
61%
59%
6 in 10 prospects will leave your
site if it’s NOT mobile friendly.
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52% of users say a bad mobile
experience makes them much
less likely to engage with abusiness.
Make it as EASY as possible for prospects to consume information about your business on their mobile phones.
AVOID THIS
Your goal:
Mobile WebsiteStandard Website
CONFUSION CLARITY
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The BIG takeaway
Consumers don’t want to be disconnected from their phones…
This ‘addiction’ gives you a chance to stay connected to consumers wherever they go.
You have the opportunity to REACH your audience without making them step out of their daily routine.
Resell
Resell via Mobile
• 87% of Americans have mobile phones • 73% say it’s their no. 1 most-used technology device• 25% of all U.S. households have ditched their landlines!
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6.1 trillion text messages were sent/received in 2010.
SMS is capable of reaching 91% of the US population.
Resell via Mobile
Source: Telecommunications Union (ITU)
Why Use SMS
• Instant deliverability• Flexible Platform• Instant Opt-in and Opt-Out• High open and conversion rates• Low effort to create (short message, no
html…etc.)
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Why Use SMS
• 97% of all SMS marketing texts are opened
• 95–98% of text messages are read within minutes of receipt
• 33% of email addresses change on a yearly basis, but … People are keeping their cell phone number for LIFE
Appointment Reminders
SMS reminders can reduce no-shows by 50% or more—which means you can …
Save a TON of money—and put it back into your business (or into your pocket)
Coupons
Mobile coupons are 10x more likely to be redeemed than traditional coupons
Source: Borrell Associates 2010
Geo-targeting
Automatically send text coupons when people are shopping in the vicinity of your businesses
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The BIG takeaway
Text messaging is the most popular form of communication among consumers…
Your audience is almost GUARANTEED to get your message with SMS!
BUILD YOUR SMS LIST TODAY!
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Referral
The New York Times states…
65% of NEW business comesfrom referrals.
Referrals
Source: The New York Times
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41% of businesses count on referrals for over 80% of sales.
Referrals
How can you proactively drive
referrals?!
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You need to understand thatgood customer service
doesn’talways equate to referrals.
83% of satisfied customers are
willing to refer products andservice.
Only 29% actually do!
You MUST leverage a referral system.
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Word-of-Mouth vs. Referral Systems
Chance PredictableConsistentRepeatable
A methodical process that captures qualified prospects through your association with people.
Referral System
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So how do you generate referrals in a repeatable
system?
YOU ASK FOR THEM!
91% of clients would give a referral, but have never been
asked.
It’s as straightforward as…
Incorporating the message into referral cards, postcards, social media, your website – and making sure your happy customers see them!
Requesting Referrals
Print/Mail:
Distribute referral cards and postcards on a structured schedule.
Requesting Referrals
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Online:
Incorporate referral requests into contests, coupons and other viral promotions.
Requesting Referrals
Referrals are great, but hard to depend on if you can’t make them predictable.
Design a repeatable system that captures the referral when your customers are thrilled!
Make it easy for them to share you!
The BIG takeaway
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R4 Marketing Framework
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Are you doing everything you can to grow your business?
No.Awareness, time, budget
& expertise!
The problem?
The gap between those that “get it” and those that don’t is
widening!
90% realize they...
aren’t growing like they should!
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50% realize...
THEY need to make a change.
Only
20% realize that...
being strategic about their marketing is
THE difference.
Only
If you are a part of the 20%...
If you are committed to creating maximum growth
at your business…
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I’d like to get to know you and your business better!
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Questions?
We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100