4 Proven Marketing Systems

The 4 Proven Marketing Systems Every Business Must Optimize to Maximize Revenue Growth

www.losangeleswebstrategies.com

In the next hour, I’m going to teach you how you can dominate your market and take your income to entirely new levels.

Leverage marketing & technology to achieve

maximum results.


95% of Small Businesses

Are missing AT LEAST 2 out of the 4 critical, proven marketing systems that are necessary to achieve maximum business growth!

Why?


The competitive landscape for business

has changed dramatically!


And so has the way your customers find and shop for your services/products.


Businesses - small businesses in particular

- have been slow to adapt.


3 Drivers Of Change

SearchSocialMobile


Search

• Easier than ever!• Accessible from multiple devices• Has become the predominant way to find

information, products and businesses


Search

92% of consumers have more confidence in info found online than they do in anything from a salesclerk or other source.

(Wall Street Journal, Jan 2009)


Social

• Connecting and sharing opinions with ease• Opinions are highly visible• Search engines paying attention• Content about your business is NOT

created by you!• CONSUMERS ARE THE PUBLISHERS!


Social

70% of consumers consult reviews or ratings BEFORE purchasing.

Google Zero Moment of Truth 2011

Mobile

• The biggest game-changer• Mobile search = Immediate

gratification• You MUST be present – If not you, your

competitors eat your lunch!


Mobile

Mobile searches have QUADRUPLED in the last year according to Google.

1 in 7 searches are now mobile.


It is easier than ever for consumers to quickly research and compare various products

and services.

The companies that “GET IT” are crushing the companies

that don’t!


The BIG question:

How do you strategically workwith these three big driversof change to make sure you

come out on top?


It means that now more than ever, you need to have a

marketing plan that works!

Simplify the challenge and clarify the approach!

You Must Maximize the Impact of 4 KEY Marketing Systems


R4 Marketing Framework


Reputation

Resell

Referral

25%growth on their own…

Ignite business growth to

100% or more when

combined!


Reputation

It is easier than ever for consumers to find the feedback of other consumers to help them

make a decision about who to buy from.


70% of consumers…

say that the feedback they find online is the #2 factor in making a decision about who to work with/visit/etc.

7 in 10 who read reviews share them with friends, family & colleagues.

(Deloitte & Touche, Sept. 2007)

74% of U.S. consumers…

choose to do business based on online feedback


Everyone is talking…who’s talking about you?

Today, an unhappy customer will tell thousands of their “closest strangers” on the Internet.

Who’s talking about you?


• Customers• Prospects• Competitors• Disgruntled employees• Ex spouses• Former business

partners, investors• Trolls (the permanently

aggrieved)

Who’s talking about you?

Reviews at the center of search


trust recommendations from peoplethey know.

trust unknown users!

trust advertising

(Econsultancy, July 2009, Erik Qualman, Socialnomics)

90%of online consumers




3/30!


Your goal!

5-Star Reputation

CONTRIBUTE

To the conversation in a meaningful way.

Why do you need to contribute?

• You can’t control what people say about your company BUT …

• You can make sure you’re adding enough to the conversation to ensure that the ratio of positive to negative is in your favor!

Take ownership of profiles in all of your key directories and networks

• Google+ Local *important*

• Yelp• Trip Advisor• LinkedIn• Facebook• Twitter


Publish your own story!

• Make your own news• Post on subjects that will help your clients

and prospects• Add social media sharing buttons

Make educational videos and post them to YouTube

Any given video stands about a 50x better chance of appearing on the first page of results than any given text page in the index.

Source: Forrester

Build a review collection system

Collecting referrals should be an ACTIVE and METHODICAL process

Reviews on a site can boost conversion +20%

(Bazaarvoice.com/resources/stats 'Conversion Results')

http://Bazaarvoice.com/resources/stats%20'Conversion%20Results'

The BIG takeaway

Reputation is now THE FOUNDATION of effective marketing!

It is no longer enough to do good work.

YOU MUST PROACTIVELY DEVELOP AND MARKET YOUR REPUTATION!


Social media use has grown by712% since 2005.

Reach via Social Media

66% of adult internet users…

access social media. In 2005, this was true of only 8%!


There are 155 million + Facebook users in the U.S.

and over 1 billion throughout the world.


Chances are…

No matter who your target audience is, you can reach them on Facebook.

6 Reasons to Advertiseon Facebook

1. Reach

• 51 percent of Internet users• Variety: huge number of every group• Engage them in a multiple ways

2. Precision targeting

• Location (ZIPs, area code, etc.)• Age and birthday• Education (e.g. Michigan State class of

’05)• Connections• Demographics• Interests• Relationship status


3. Cost control

• Advertisers (you) control how much you spend for each campaign

• Budgets can be very low• Better targeting = less wasted spend

4. Cost efficiency

• Precision = efficiency• FB’s measurability means you can keep driving down your cost per click• Dollar for dollar, there’s no better way to

get the word out with relevancy


5. Simplicity

• Great UI makes setup a breeze• Much easier than Google AdWords• No PPC experience required

6. Interests targeting

• Ads are much more likely to perform better when you target smaller, specific groups of people!

• Display ads to the people who are most likely to be interested in your product or service

• Customize your ad so it’s more appealing to the audience you’re trying to reach


4 Proven Marketing Systems

Technology

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