Proven Winners Marketing Campaign -...
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Proven Winners ® Marketing Campaign - IL Gardener’s Idea Book Co-op This spring, Proven Winners will mail out 500,000 copies of our popular Gardener’s Idea Books . Last spring, Proven Winners mailed out 400,000 copies- 7,343 in Illinois. Additionally, each year, Proven Winners provides FREE Gardener’s Idea Books to retailers to mail to their customers if they pay for the postage. Last year, the following 5 retailers in Illinois participated, mailing an additional 18,282 Gardener’s Idea Books to their customers: • Danville Gardens • Hoerrs Nursery • Peters Greenhouse • Anne's Garden Center • Hidden Timber Garden The sign up deadline is January 18, 2019, for custom prints and March 1, 2019, for standard. For more information & options, visit www.provenwinners.com/gib-co-op Join Proven Winners & Pandora to reach YOUR local listeners! For just 1.4¢ per impression, you can target local garden enthusiasts, specific demographics, and drive listeners to your website. You will also receive a report regarding your local campaign reach at the end of the campaign. You cannot get that with traditional radio or newspaper advertising! Your logo will appear on your ad and will serve as a link to your website. 6-Week Campaign - Just $350 - $58 per week! • Campaign dates are (choose one): • April 8 - May 12, 2019 (3/29 deadline) • May 6 - June 9, 2019 (4/26 deadline) • June 3 - July 14, 2019 (5/24 deadline) • We will target gardeners within a 20-mile radius of your garden center’s zip code, or you can provide us with a specific zip code. • Your garden center will receive a minimum of 21,875 audio impressions and 3,200 banner impressions. Your banner ad can include your company logo and link to your website or Facebook page. • Looking for a larger radius? More impressions? We can do it! Contact [email protected] or 601.527.5213 with any questions. Alwerdts Gardens Bothwell Farms Casey's Garden Shop and Florist Hoerr Nursery Hornbaker Gardens Keller's Farmstand Knupper Nursery & Garden Center Lurvey's Garden Center Owen Nursery Rock Valley Garden Selmi's Greenhouse Shady Hill Gardens The Growing Place Wannemaker's Home & Garden Center Wasco Nursery & Garden These Illinois retailers participated in the Pandora campaign in 2018:
Transcript of Proven Winners Marketing Campaign -...
Proven Winners® Marketing Campaign - IL
Gardener’s Idea Book Co-op This spring, Proven Winners will mail out 500,000 copies of our popular Gardener’s Idea Books.
Last spring, Proven Winners mailed out 400,000 copies- 7,343 in Illinois. Additionally, each year, Proven Winners provides FREE Gardener’s Idea Books to retailers to mail to their customers if they pay for the postage. Last year, the following 5 retailers in Illinois participated, mailing an additional 18,282 Gardener’s Idea Books to their customers:
• Danville Gardens • Hoerrs Nursery • Peters Greenhouse • Anne's Garden Center • Hidden Timber Garden
The sign up deadline is January 18, 2019, for custom prints and March 1, 2019, for standard. For more information & options, visit www.provenwinners.com/gib-co-op
Join Proven Winners & Pandora to reach YOUR local listeners! For just 1.4¢ per impression, you can target local garden enthusiasts, specific demographics, and drive listeners to your website. You will also receive a report regarding your local campaign reach at the end of the campaign. You cannot get that with traditional radio or newspaper advertising!
Your logo will appear on your ad and will serve as a link to your website.
6-Week Campaign - Just $350 - $58 per week!
• Campaign dates are (choose one):• April 8 - May 12, 2019 (3/29 deadline)• May 6 - June 9, 2019 (4/26 deadline)• June 3 - July 14, 2019 (5/24 deadline)
• We will target gardeners within a 20-mile radius of your garden center’s zip code, or you can provide us with a specific zip code.
• Your garden center will receive a minimum of 21,875 audio impressions and 3,200 banner impressions. Your banner ad can include your company logo and link to your website or Facebook page.
• Looking for a larger radius? More impressions? We can do it! Contact [email protected] or 601.527.5213 with any questions.
Alwerdts Gardens Bothwell Farms Casey's Garden Shop and Florist Hoerr Nursery Hornbaker Gardens
Keller's Farmstand Knupper Nursery & Garden Center Lurvey's Garden Center Owen Nursery Rock Valley Garden
Selmi's Greenhouse Shady Hill Gardens The Growing Place Wannemaker's Home & Garden Center Wasco Nursery & Garden
These Illinois retailers participated in the Pandora campaign in 2018:
Magazine Advertising Proven Winners' ColorChoice print campaign is second to none, generating nearly 47 million impressions. 1.4 million Illinois subscribers will see our ads, including 20,268 in Chicagoland Gardening.
The varieties being promoted include:
Certification The Proven Winners Certified Training Program for garden centers is an ongoing
partnership that offers retailers and their employees the opportunity to learn more about our plants while building their confidence to sell Proven Winners.
In 2018, 7,752 employees become certified from over 1,000 retailers. Of those, 81 retailers & 697 employees were from Illinois.
For more on this program, visit www.provenwinners.com/certification.
Lo & Behold® Buddleia Series ‘Sweet Summer Love’ Clematis Incrediball® Hydrangea series Invincibelle® Spirit II Hydrangea Sonic Bloom® Weigela series
Spilled Wine® Weigela Fire Light® Hydrangea Jazz Hands® Loropetalum series At Last® Rosa Bloomerang® Syringa series Bobo® Hydrangea
Website We’ve received over 303,000 visits to provenwinners.com
from over 179,000 website users in Illinois.
In addition, Illinois retailers selling Proven Winners have appeared as suggested retailers over 524,000 times on
provenwinners.com
Gardening Simplified
150,000 copies of Gardening Simplified, a 100-page shrub reference guide, full of quick tips, how-to’s, and beautiful images of the entire Proven Winners®
ColorChoice® collection, is printed every other year.
For more information, call 800-633-8859.
Gardening Simplified
Proven Winners® ColorChoice® SUGGESTED RETAIL PRICE $4.99
Cut through the clouds of confusion with “A New Vision for Hardy Hydrangeas,” which highlights only the most durable, easiest to grow
hydrangeas, like panicle hydrangea (H. paniculata) and smooth hydrangea (H. arborescens). Over 40,000 copies have been distributed in the U.S. with over 2,800 in Illinois alone. For more information, call
800-633-8859.
A New Vision for Hardy Hydrangeas
#1 Gardening Influencer Proven Winners has partnered with Laura at Garden Answer, producing 100 videos annually featuring Proven Winners plants and shrubs.
With 467 million views, she's beloved by gardeners throughout the world.
In Illinois alone, she's had 371,000 views on YouTube, totaling 1.8+ MILLION minutes - over 30,000 hours!
Facebook Fans: • Joanna Gaines - 2,698,284 • Garden Answer - 2,346,119 • Martha Stewart - 2,249,330 • Miracle-Gro® - 1,311,496 • Bonnie Plants - 370,054 • P. Allen Smith - 329,495
Sharable Social Media Graphics
Billboards In 2018, Proven Winners had 70 billboards generating over 102 million impressions. These billboards were in 12 states and 4 provinces. Ten of these billboards were in the Chicago area, generating 19.4 million impressions. We will continue this campaign in 2019 although locations have not been secured.
Roosevelt Road & Kress Road I-88 & River Road Kennedy Expressway (I90/94) @ Kimball Avenue Kennedy Expressway (I-90) & Tri-State Tollway (I-294) Jane Addams Tollway (I-90) & River Road
Stevenson (I-55) & LaGrange Road Tri-State (I-294) & Mannheim Road Eisenhower Expressway (I-290) & 25th Avenue Stevenson (I-55) & Damen Avenue 1440W North Avenue
2018 Chicagoland Locations
2019 National Plants of the Year Promotion drives success. Customers will be scooping up these National Plants of the Year as fast as you can grow them while we drive demand through extensive multimedia promotions next spring. Growers have seen extraordinary increases in sales of the plants featured in this program and retailers have asked us to broaden the categories. We’re happy to support your success by expanding our National Plant of the Year program.
Proven Winners will be buying 1 billion impressions across many online & social media platforms promoting the National Plants of the Year, April 1st – June 15th.
For more information on this program, visit www.provenwinners.com/Professionals_2019_National and www.nationalplantoftheyear.com. Lemon Coral™
Sedum
Shadowland® ‘Autumn Frost’ Hosta
Summerific® ‘Berry Awesome’
Hibiscus
Low Scape® Mound Aronia
At Last® Rosa Fire Light® Hydrangea Sonic Bloom® Weigela series
2019 National Recipes of the Year We’ve diversified our National Recipe Program to meet the needs of all our North American customers this year. Choose those that are best suited to your region and promote them in any season you wish. Based on our careful trialing of these recipes in the north and south, you can be confident they will deliver the signature Proven Winners all-season performance.
Proven Winners will be buying 1 billion impressions across many online & social media platforms promoting the National Recipes of the Year, April 1st – June 15th.
For more information on this program, visit www.provenwinners.com/Professionals_2019_National and www.nationalplantoftheyear.com.
Sparkle and GlowSuperbells® Grape Punch™ CalibrachoaLaguna® Ultraviolet™ LobeliaSuperbena Sparkling® Amethyst VerbenaMeteor Shower® Verbena
Pumpkin Spice LatteSunsatia® Blood Orange™ NemesiaSupertunia® Latte™ PetuniaSuperbena® Royale Plum Wine VerbenaGraceful Grasses® Purple Fountain Grass Pennisetum
Strawberry SauceSuperbells® Strawberry Punch™ CalibrachoaLaguna® White LobeliaSuperbena® Royale Romance VerbenaGraceful Grasses® 'Sky Rocket' Pennisetum
Grand TraverseSupertunia® Black Cherry® PetuniaSupertunia® Bordeaux™ PetuniaSupertunia Vista® Fuchsia PetuniaGraceful Grasses® Prince Tut™ Cyperus
IrresistibleSuperbells® Yellow CalibrachoaLaguna® Ultraviolet™ LobeliaSunsatia® Blood Orange™ NemesiaGraceful Grasses® Purple Fountain Grass Pennisetum
Top 10 Perennials Sold in Illinois 1. Shadowland® 'Empress Wu' Hosta 2. Amazing Daisies® 'Banana Cream’ Leucanthemum 3. Primo® 'Black Pearl’ Heuchera 4. Amazing Daisies® Daisy May® Leucanthemum 5. 'Cat's Meow’ Nepeta 6. Dolce® Cinnamon Curls™ Heuchera 7. Rainbow Rhythm® 'Going Bananas’ Hemerocallis 8. Shadowland® 'Autumn Frost' Hosta 9. Summerific® ‘Cranberry Crush’ Hibiscus 10. Primo® 'Wild Rose’ Heuchera
#1 #2
Top 10 Most Sought After Plants in Illinois 1. Supertunia Vista® Bubblegum® Petunia 2. Supertunia Vista® Fuchsia 3. Incrediball® Smooth Hydrangea 4. Lemon Coral™ Sedum 5. Dragon Wing® Pink Begonia 6. Superbells® Lemon Slice® Calibrachoa 7. Gem Box® Ilex 8. Invincibelle Wee White® Smooth Hydrangea 9. Angelface® Blue Angelonia 10. Supertunia® Bordeaux™ Petunia
#8
#1
#4
#7 #10
#2
#5#3 #6
#9
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#7 #10
#5#3 #6
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Trial Award Winners
Champaign County Master Gardener Idea Garden - 2017
Top Score Supertunia® Hot Pink Charm Petunia Supertunia® Royal Magenta™ Petunia Rockin'™ Playin' the Blues® Salvia
Gold Medal Plum Dandy™ Alternanthera Superbells® Over Easy™ Calibrachoa Toucan™ Scarlet Canna Dahlightful® Tupelo Honey™ Dahlia Supertunia Vista® Bubblegum® Petunia Supertunia Vista® Silverberry Petunia Supertunia® Bordeaux™ Petunia Supertunia® Hot Pink Charm Petunia Supertunia® Mulberry Charm Petunia Supertunia® Royal Magenta™ Petunia Rockin'™ Deep Purple Salvia Rockin'™ Playin' the Blues® Salvia
Silver Medal Golden Butterfly™ Argyranthemum Pure White Butterfly™ Argyranthemum Campfire® Fireburst Bidens Superbells® Blue Moon Punch™ Calibrachoa Superbells® Plum Calibrachoa Luscious® Royale Cosmo Lantana Supertunia Vista® Fuchsia Petunia Supertunia® Lovie Dovie™ Petunia Superbena® Stormburst Verbena Superbena® Violet Ice Verbena
Bronze Medal Lady Godiva™ Orange Calendula Toucan™ Coral Canna Toucan™ Dark Orange Canna Dahlightful® Crushed Crimson™ Dahlia Superbena® Royale Cherryburst Verbena
Champaign County Master Gardener Idea Garden - 2018
2018 All Star - Best Overall Supertunia® Hot Pink Charm Petunia Supertunia® White Charm Petunia
Gold Medal Amazel™ Basil Ocimum Supertunia® Blue Skies Petunia Luscious® Royale Cosmo Lantana Rockin'® Deep Purple Salvia ColorBlaze® Golden Dreams™ Solenostemon Sweet Caroline Kiwi™ Ipomoea Supertunia® Morning Glory Charm Petunia Supertunia® Mulberry Charm Petunia Supertunia Vista® Paradise Petunia Truffula™ Pink Gomphrena Whirlwind® Pink Scaevola Supertunia® Pink Star Charm Petunia Rockin'® Playin' The Blues® Salvia ColorBlaze® Rediculous™ Solenostemon ColorBlaze® Torchlight™ Solenostemon Supertunia® Violet Star Charm Petunia
Silver Medal Angelface® Cascade Blue Angelonia ColorBlaze® Royale Cherry Brandy™ Solenostemon ColorBlaze® Chocolate Drop Solenostemon Luscious® Citrus Blend™ Lantana Diamond Frost® Euphorbia Diamond Mountain™ Euphorbia Rockin'® Fuchsia Salvia Supertunia Vista® Paradise Petunia Luscious® Royale Pina Colada Lantana Toucan® Scarlet Canna ColorBlaze® Sedona Sunset™ Solenostemon Superbena® Whiteout™ Verbena
Bronze Medal Lusious® Bananarama™ Lantana Luscious® Berry Blend™ Lantana Angelface® Blue Angelonia Supertunia® Daybreak Charm Petunia Supertunia® Indigo Charm Petunia Luscious® Pinkberry Blend Lantana ColorBlaze® Strawberry Drop Solenostemon Angelface® Wedgwood Blue Angelonia
September Showstopper Supertunia® Blue Skies Petunia Supertunia Vista® Bubblegum® Petunia ColorBlaze® Chocolate Drop Solenostemon Diamond Frost® Euphorbia Diamond Mountain™ Euphorbia ColorBlaze® Golden Dreams™ Solenostemon Supertunia® Hot Pink Charm Petunia Sweet Caroline Kiwi™ Ipomoea Supertunia® Morning Glory Charm Petunia Hippo® Pink Hypoestes Truffula™ Pink Gomphrena Whirlwind® Pink Scaevola Supertunia® Pink Star Charm Petunia Rockin'® Playin' The Blues® Salvia Toucan® Scarlet Canna ColorBlaze® Torchlight™ Solenostemon Supertunia® Violet Star Charm Petunia Hippo® White Hypoestes Supertunia® White Charm Petunia
Chicago Botanic Garden - 2018 Excellent 'Midnight Masquerade' Penstemon Dolce® Silver Gumdrop Heuchera
