Great content falls flat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of

the 400+ professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools.

Make the most of your time on LinkedIn with our daily playbook for killing it with content.

Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan

of Sponsored Updates engagement comes from mobile devices. Make sure your website or landing page design is responsive.

75%More than 15 million pieces of content uploaded to SlideShare

Our over 1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc.

Company Updates containing links can have up to 45% higher follower engagement than updates without links.

45%

LINKEDIN CONTENT MARKETINGTACTICS WORTH INVESTING TIME IN4

Upload new content weekly

Highlight decks on profile page

Group content into playlists

Add lead forms

LeadGeneration

BrandAwareness

ThoughtLeadership

LINKEDIN SLIDESHARE

SEO

Post 3-4 times a day

Engage with followers via post comments

Change header image every 6 months

LeadGeneration

BrandAwareness

ThoughtLeadership

LINKEDIN COMPANY& SHOWCASE PAGES

1 HOURDAILY

1 HOURWEEKLY

30 MINDAILY

30 MINDAILY

OBJECTIVES OBJECTIVES

OBJECTIVES OBJECTIVES

Run 2-4 Sponsored Updates/week

Run for 3 weeks, then test & iterate

Select compelling visuals

Share links to lead forms & add URL tracking codes

LeadGeneration

BrandAwareness

ThoughtLeadership

Publish Whenever You Feel Passionate

Recommended: Bi-Weekly or Once a Month

ThoughtLeadership

PUBLISHING ON LINKEDIN

EventRegistration

ACTIONS ACTIONS

ACTIONS ACTIONS

LINKEDIN SPONSORED UPDATES