4 LINKEDIN CONTENT MARKETING TACTICS WORTH INVESTING TIME IN

Great content falls ﬂat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of the 400+ professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools. Make the most of your time on LinkedIn with our daily playbook for killing it with content. Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan of Sponsored Updates engagement comes from mobile devices. Make sure your website or landing page design is responsive. 75% More than 15 million pieces of content uploaded to SlideShare Our over 1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. Company Updates containing links can have up to 45% higher follower engagement than updates without links. 45% LINKEDIN CONTENT MARKETING TACTICS WORTH INVESTING TIME IN 4 Upload new content weekly Highlight decks on proﬁle page Group content into playlists Add lead forms Lead Generation Brand Awareness Thought Leadership LINKEDIN SLIDESHARE SEO Post 3-4 times a day Engage with followers via post comments Change header image every 6 months Lead Generation Brand Awareness Thought Leadership LINKEDIN COMPANY & SHOWCASE PAGES 1 HOUR DAILY 1 HOUR WEEKLY 30 MIN DAILY 30 MIN DAILY OBJECTIVES OBJECTIVES OBJECTIVES OBJECTIVES Run 2-4 Sponsored Updates/week Run for 3 weeks, then test & iterate Select compelling visuals Share links to lead forms & add URL tracking codes Lead Generation Brand Awareness Thought Leadership Publish Whenever You Feel Passionate Recommended: Bi-Weekly or Once a Month Thought Leadership PUBLISHING ON LINKEDIN Event Registration ACTIONS ACTIONS ACTIONS ACTIONS LINKEDIN SPONSORED UPDATES

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Transcript of 4 LINKEDIN CONTENT MARKETING TACTICS WORTH INVESTING TIME IN

Page 1: 4 LINKEDIN CONTENT MARKETING TACTICS WORTH INVESTING TIME IN

Great content falls flat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of

the 400+ professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools.

Make the most of your time on LinkedIn with our daily playbook for killing it with content.

Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan

of Sponsored Updates engagement comes from mobile devices. Make sure your website or landing page design is responsive.

75%More than 15 million pieces of content uploaded to SlideShare

Our over 1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc.

Company Updates containing links can have up to 45% higher follower engagement than updates without links.

45%

LINKEDIN CONTENT MARKETINGTACTICS WORTH INVESTING TIME IN4

Upload new content weekly

Highlight decks on profile page

Group content into playlists

Add lead forms

LeadGeneration

BrandAwareness

ThoughtLeadership

LINKEDIN SLIDESHARE

SEO