Introduction to Social Media in India

Gaurav Mishragaurav@2020social.com

Snapshot of social media usage in India

Source: Monthly unique users in millions from http://www.vizisense.com

Cyber cafes are ubiquitous in India

SMS is the only ‘personal’ data access

Source:http://www.flickr.com/photos/vm2827/3150157746/

Mobile social networking in India

Text messaging Mobile websitePhone-specific

apps

SMS GupShup

Source: http://www.smsgupshup.com

SEA-EAT Blog

Source: http://tsunamihelp.blogspot.com/

Mumbai Terror Attack

Source: http://search.twitter.com/search?q=%23mumbai

Pink Chaddi Campaign

Source: http://thepinkchaddicampaign.blogspot.com

Tata Tea’s Jaago Re

Source: http://jaagore.com/

Vote Report India

Source: http://votereport.in

Nautanki TV Live Social Broadcast

http://elections.nautanki.tv

Sunsilk Gang of Girls

Source: http://sunsilkgangofgirls.com

Dell Take Your Own Path

http://takeyourownpath.com

OKTaTaByeBye

http://oktatabyebye.com

Talk to HT

http://talktoht.com

Aircel Voice Message on Facebook

http://apps.facebook.com/aircelvoicemessage

Why do Indian brands use the web?

Source: Webchutney Digital Media Outlook Report 2009

What do Indian brands do on the web?

Source: Webchutney Digital Media Outlook Report 2009

About 20:20 SocialAbout 20:20 Social20:20 Social is a social business strategy company based in India, serving Indian and international clients. We add value with our strategic approach based on our unique understanding of business, communities and social technologies. Contact at contact@2020social.com.

About the TeamSunil Agarwal is the Managing Director of 20:20 Social. Sunil is also the Managing Director of 20:20 Media, one of India's largest independent PR firms, with 6 offices, more than 150 employees, and more than 100 clients. Sunil holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Delhi. Contact at sunil@2020social.com.

Gaurav Mishra is the CEO of 20:20 Social. Previously, Gaurav has held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, and co-founded Vote Report India. Gaurav holds an MBA from IIM Bangalore. Contact at gaurav@2020social.com.

Dave Evans is the Consulting Director of 20:20 Social. Dave is the author of the top-selling book “Social Media Marketing: An Hour a Day" and serves on the boards of several startups. Dave holds a BS in Physics and Mathematics from the State University of New York. Contact at dave@2020social.com.

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