Social Media Report - Cafes (India)
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Transcript of Social Media Report - Cafes (India)
May 1st – May 31st 2016
Top Cafes on Social Media
Cafes: Social Media Report
This Report looks at how
Cafes (India)performed on Social Media between
May 1st – May 31st, 2016
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Comparison of
CAFESFacebook Pages
May 01, 2016 - May 31, 2016
Cafe Coffee Day had the largest fan base of 4,848,317 while Au Bon Pain India showed the highest fan growth of
16.11%.
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Gro
wth
%
Number of Fans
Costa Coffee India Au Bon Pain India Starbucks India Cafe Coffee Day Barista
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Barista Au Bon Pain India Cafe Coffee Day Costa Coffee India Starbucks India
Countries < 2% India
Fans - Geography
Au Bon Pain India had the highest PTAT of 4.84% as a percentage of its average number of Fans during this time
period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K
Pe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fan
s)
Average Number of Fans
Costa Coffee India Au Bon Pain India Starbucks India Cafe Coffee Day Barista
Conversations
Costa Coffee India published the greatest number of posts (51). Barista had the highest average engagement, with a
score of 542.
0 10 20 30 40 50 60
0 100 200 300 400 500 600
Costa CoffeeIndia
Au Bon PainIndia
StarbucksIndia
Cafe CoffeeDay
Barista
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Cafe Coffee Day received the most number of Likes (246,254), Comments (1,072) and Shares (903).
0K 50K 100K 150K 200K 250K 300K
Costa Coffee India
Au Bon Pain India
Cafe Coffee Day
Starbucks India
Barista
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsCafe Coffee Day
23-MAY-16, MON 2:03AM
When keeping cool is an impossible
mission, the #TiramisuSmoothie is your
answer!
ENGMT
.
LIKES COMMENT
S
SHARE
S
873 45,431 63 30
Au Bon Pain India
28-MAY-16, SAT 9:50AM
Today's Dish: Raspberry Creme
Croibun
Name any 5 ingredients which goes into
the making of a perfect ..
Au Bon Pain India
26-MAY-16, THU 8:18AM
Congratulations to our second winner,
@ashcloud23 from Instagram !!! Would
request you to message us ..
ENGM
T.
LIKES COMMENTS SHARE
S
863 1,402 20 10
ENGMT
.
LIKES COMMENT
S
SHARE
S
861 1,425 21 5
Most Engaging Brand PostsAu Bon Pain India
24-MAY-16, TUE 6:57AM
Today’s dish: Conewich
Name any 5 ingredients which goes into
the making of a perfect Conewich & win ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
858 1,161 51 13
Au Bon Pain India
27-MAY-16, FRI 8:18AM
Congratulations to our third winner,
Preeti Sarkar!!! Would request you to
message us your contact d ..
Cafe Coffee Day
09-MAY-16, MON 9:38AM
Can you keep a secret? The super-cool
#WatermelonLycheePunch was what
really gave Elsa her “frozen” ..
ENGM
T.
LIKES COMMENTS SHARE
S
843 1,353 15 6
ENGMT
.
LIKES COMMENT
S
SHARE
S
838 39,882 64 41
Starbucks India's Facebook Page saw the highest number of Fan posts (263).
0 50 100 150 200 250 300
Costa Coffee India
Au Bon Pain India
Starbucks India
Cafe Coffee Day
Barista
Number of Fan Posts
Fan Posts
Cafe Coffee Day received the highest percentage of Positive Sentiment (33.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Au Bon Pain India
Starbucks India
Cafe Coffee Day
Barista
Negative Neutral Positive
Sentiment Analysis
Cafe Coffee Day responded to the highest percentage of Fan posts (43.84%).
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
0 200 400 600 800 1000 1200 1400 1600
% o
f F
an
Po
sts
Bra
nd
Resp
on
ded
to
Average Response Time (mins)
Au Bon Pain India Starbucks India Cafe Coffee Day Barista
Brand Responses
Costa Coffee India published the most with 50 posts.
11%
19%
24%
29%
17%
Cafe Coffee Day Barista Au Bon Pain India Costa Coffee India Starbucks India
Share Of Voice – Volume of Posts
Cafe Coffee Day received the largest volume of Likes (246,254).
80%
16%
4%
0% 0%
Cafe Coffee Day Barista Au Bon Pain India Costa Coffee India Starbucks India
Share Of Voice – Likes
Cafe Coffee Day received the largest volume of Comments (1,072).
66%4%
24%
1%
5%
Cafe Coffee Day Barista Au Bon Pain India Costa Coffee India Starbucks India
Share Of Voice – Comments
Cafe Coffee Day received the largest volume of Shares (903).
67%
21%
6%
1%
5%
Cafe Coffee Day Barista Au Bon Pain India Costa Coffee India Starbucks India
Share Of Voice – Shares
During this time period, The new High5 menu was the most engaging run by Cafe Coffee Day. Cafe Coffee Day
published the most (11) in its The new High5 menu campaign.
0 2 4 6 8 10 12
0 50 100 150 200 250 300 350
'Meet me at Starbucks' forAwesome
Thursdays(StarbucksIndia)
The new High5menu(Cafe Coffee Day)
New SummerMenu(Barista)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
Analysis of
Au Bon Pain IndiaFacebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
77,705 10,784 16.11% India Not Available
Au Bon Pain India
Engagement Score Total Fan Posts
351 14
Total Posts Brand Response Rate
42 0.00%
Total Likes Avg. Reply Time
10,887 0 sec
Total Comments General Sentiment
393 Neutral
Total Shares
86
Most Engaging Content Type
NO DATA
Least Engaging Content Type
NO DATA
Most Prolific Content Type
NO DATA
Most Engaging Campaign
NO DATA
Most Recent Campaign
NO DATA
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
60K
62K
64K
66K
68K
70K
72K
74K
76K
78K
80K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
77,705
New Fans
10,784
Engagement
0
250
500
750
1,000
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Au Bon Pain India had an average engagement score of 351 and a highest of 863.
Community Analysis
Au Bon Pain India fans are largely from India followed by United States.
Distribution of Fans
0K 10K 20K 30K 40K 50K 60K 70K 80K
India
United States
United Arab Emirates
United Kingdom
Saudi Arabia
Australia
Canada
Thailand
Nepal
Tunisia
0
1
1
2
2
3
3
4
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
contest 17
new menu 12
gift vouchers 12
winner 10
answers 9
2%
98%
Brand Participation Brand Non Participation
32%
16%
52%
Posititve Negative Neutral
Brand Posts - Engagement
Au Bon Pain India responded to 1 conversations generated by
the 42 Posts they published.
Au Bon Pain India receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
28-MAY-16, SAT 9:50AM
Today's Dish: Raspberry Creme Croibun
Name any 5 ingredients which goes into
the making of a perfect ..
ENGMT
.
LIKES COMMENTS SHARES
863 1,402 20 10
26-MAY-16, THU 8:18AM
Congratulations to our second winner,
@ashcloud23 from Instagram !!! Would
request you to message us ..
24-MAY-16, TUE 6:57AM
Today’s dish: Conewich
Name any 5 ingredients which goes into
the making of a perfect Conewich & win ..
ENGMT
.
LIKES COMMENTSSHARES
861 1,425 21 5
ENGMT
.
LIKES COMMENTS SHARE
S
858 1,161 51 13
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 50 100 150 200 250 300 350 400
Photos
Plain Text
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequenc
y
https://www.nashade
addiction.in
http://w
6
life 6
Country Addiction
Free
6
one click 4
website 4
User Posts
0
1
1
2
2
3
3
4
4
5
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10-M
ay
11-M
ay
12-M
ay
13-M
ay
14-M
ay
15-M
ay
16-M
ay
17-M
ay
18-M
ay
19-M
ay
20-M
ay
21-M
ay
22-M
ay
23-M
ay
24-M
ay
25-M
ay
26-M
ay
27-M
ay
28-M
ay
29-M
ay
30-M
ay
31-M
ay
Positive Neutral Negative
Au Bon Pain India appears to participate more when Fan conversations have greater negative vibes than positive.
User Posts - Engagement
Sentiment
7%
7%
86%
Posititve Negative Neutral
Analysis of
Cafe Coffee DayFacebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
4,848,317 10,492 .22% IndiaMostly Young, Male and
Single
Cafe Coffee Day
Engagement Score Total Fan Posts
443 71
Total Posts Brand Response Rate
20 45.07%
Total Likes Avg. Reply Time
246,254 22 hrs, 49 mins
Total Comments General Sentiment
1,072 Neutral
Total Shares
903
Most Engaging Content Type
NO DATA
Least Engaging Content Type
NO DATA
Most Prolific Content Type
NO DATA
Most Engaging Campaign
Mother's Day Promotion
Most Recent Campaign
Valentine's offer
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
4,832K
4,834K
4,836K
4,838K
4,840K
4,842K
4,844K
4,846K
4,848K
4,850K
1-May 8-May 15-May 22-May 29-May
Fan Growth
Total Fans
4,848,317
New Fans
10,492
Engagement
0
250
500
750
1,000
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Cafe Coffee Day had an average engagement score of 443 and a highest of 873.
Community Analysis
Cafe Coffee Day fans are mostly Young, Male and Single Cafe Coffee Day fans are largely from India followed by United
States.
Fan Demographics Distribution of Fans
63%
37%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
India
United States
United Arab Emirates
Pakistan
Canada
Australia
Bangladesh
United Kingdom
Saudi Arabia
Argentina
0
1
1
2
2
3
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
CCD 4
summer 4
exciting prizes 3
bill 3
theme 3
60%
40%
Brand Participation Brand Non Participation
50%
17%
33%
Posititve Negative Neutral
Brand Posts - Engagement
Cafe Coffee Day responded to 12 conversations generated by
the 20 Posts they published.
Cafe Coffee Day receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
23-MAY-16, MON 2:03AM
When keeping cool is an impossible
mission, the #TiramisuSmoothie is your
answer!
ENGMT
.
LIKES COMMENTS SHARE
S
873 45,431 63 30
09-MAY-16, MON 9:38AM
Can you keep a secret? The super-cool
#WatermelonLycheePunch was what
really gave Elsa her “frozen” ..
04-MAY-16, WED 4:52AM
One sip of the
#StrawberryCheesecakeSmoothie and
even Tyler Durden would forget the First
Rule of Fi ..
ENGMT
.
LIKES COMMENTSSHARES
838 39,882 64 41
ENGMT
.
LIKES COMMENTS SHARE
S
817 36,957 90 39
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 2 4 6 8 10 12 14
0 100 200 300 400 500 600
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequenc
y
CCD 21
Cafe Coffee Day 15
outlet 11
manager 7
coffee 7
User Posts
0
2
4
6
8
10
12
1-M
ay
2-M
ay
3-M
ay
4-M
ay
5-M
ay
6-M
ay
7-M
ay
8-M
ay
9-M
ay
10-M
ay
11-M
ay
12-M
ay
13-M
ay
14-M
ay
15-M
ay
16-M
ay
17-M
ay
18-M
ay
19-M
ay
20-M
ay
21-M
ay
22-M
ay
23-M
ay
24-M
ay
25-M
ay
26-M
ay
27-M
ay
28-M
ay
29-M
ay
30-M
ay
31-M
ay
Positive Neutral Negative
Cafe Coffee Day responded to 32 conversations generated by
the 73 Posts fans published.
Cafe Coffee Day appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
44%
56%
Brand Participation Brand Non Participation
33%
21%
46%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
0 2 4 6 8 10 12
0 50 100 150 200 250 300 350
The new High5 menu
#FriendshipDay
#CCDTimeMachine
Number of Posts
Engagement Score
Engagement Score Number of Posts
The campaigns run by CCD analyzed here are not limited to the time period under study in this report.
Analysis of
Costa Coffee IndiaFacebook Page
May 01, 2016 - May 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
206,661 -390 -.19% IndiaMostly Young, Male and
Single
Costa Coffee India
Engagement Score
4
Total Posts
50
Total Likes
151
Total Comments
15
Total Shares
15
BRAND POSTS
Brand Overview
206K
207K
207K
207K
207K
207K
207K
207K
30-Apr 7-May 14-May 21-May 28-May
Fan Growth
Total Fans
206,661
New Fans
-390
Engagement
0
250
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May
Costa Coffee India had an average engagement score of 4 and a highest of 17.
Community Analysis
Costa Coffee India fans are mostly Young, Male and Single Costa Coffee India fans are largely from India followed by
United States.
Fan Demographics Distribution of Fans
69%
31%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K 250K
India
United States
United Arab Emirates
United Kingdom
Canada
Saudi Arabia
Egypt
Australia
Pakistan
0
1
1
2
2
3
3
4
1-May 8-May 15-May 22-May 29-May
Brand Posts
Top keywords used Frequency
Costa 7
coffee 5
happyhours 5
Monday 4
cup 3
4%
96%
Brand Participation Brand Non Participation
34%
5%
61%
Posititve Negative Neutral
Brand Posts - Engagement
Costa Coffee India responded to 2 conversations generated by
the 50 Posts they published.
Costa Coffee India receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
25-MAY-16, WED 8:33AM
Coffee feels.
ENGMT
.
LIKES COMMENTS SHARE
S
32 19 4 2
19-MAY-16, THU 5:03AM
Need to recharge yourself in the middle of
the day? Americano sure can do the trick!
12-MAY-16, THU 9:11AM
Life is a just a little easier with some
smooth cappuccinos to go with:)
ENGMT
.
LIKES COMMENTSSHARES
15 7 0 2
ENGMT
.
LIKES COMMENTS SHARE
S
13 3 2 1
NO
IMAGE
NO
IMAGE
NO
IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 2 4 6 8 10 12 14
Photos
Links
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 2 4 6 8
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts