#FujiHighZoom Campaign – Case Study

Fujifilm India launched High Zoom cameras (S Series) with a series of high impact

campaigns on some of the top portals like Times of India, IBN Live, Google and

Rediff.

http://www.fujifilmcameras.in/products.php

Fujifilm wanted to compliment this launch with an engaging

campaign in the Social Media space specially on Twitter in order

to create a buzz and acquire relevant target audience as new

followers.

Objectives

1. Create Awareness

2. Engagement and excitement about

Fujifilm High Zoom cameras.

3. Drive traffic to their main webpage, blog and

YouTube channel.

#FujiHighZoom Campaign

Agency: Ignitee Digital

Twitter Handle: @Fujifilm_India

Campaign Hashtag: #FujiHighZoom

Contest

• A 5 day trivia contest using the hash tag #FujiHighZoom

• 2 questions asked every day.

• Questions on different product models and their features.

• Users were given a hint to find the answers to the questions by visiting their different

sites of FujiFilm India

• The contest was live for 3 hours each morning from 11am to 1pm.

• To create awareness, numerous tweets were posted an hour before the contest began

Contest Screenshots

Snapshots of the most Retweeted Tweets:

Snapshot of Fujifilm_india Trending

The entire campaign and its success were totally dependent on the

contest theme, type of questions that resulted in an unexpected

virality, engagement and reach.

There was no paid media support at all and still the contest reached

great heights of popularity and started trending each day.

Results

• #FujiHighZoom trended for all 5

weekdays

• New followers added in the duration of

the contest: 230+

• Total Number of Tweets: 3000+

• Total Number of Retweets: 500+

Thank You!

Follow on:

Facebook: www.facebook.com/fujifilmindia

Twitter: www.twitter.com/Fujifilm_India

Pinterest: www.pinterest.com/fujifilmindia

Website: www.fujifilmcameras.in