Metadata

Finding Metadata

• View HTML Source

View HTML Source

CTRL+U in Firefox & Chrome

View HTML Source

CTRL+U in Firefox & Chrome

View HTML Source

CTRL+U in Firefox & Chrome

Finding Metadata

• View HTML Source

• SEO X-Ray

Finding Metadata

bit.ly/seofirefox

Finding Metadata

• View HTML Source

• SEO X-Ray

• Xenu Link Sleuth

Why Is Metadata Important?

Good metadata

Good SERP snippet

Why Is Metadata Important?

65-character Title

Why Is Metadata Important?

65-character Title

156-character description

Snippet Optimiser

bit.ly/snippetoptimiser

Snippet Optimiser

bit.ly/snippetoptimiser

Snippet Optimiser

bit.ly/snippetoptimiser

Snippet Optimiser

bit.ly/snippetoptimiser

Snippet Optimiser

bit.ly/snippetoptimiser

Snippet Optimiser

bit.ly/snippetoptimiser

Snippet Optimiser

bit.ly/snippetoptimiser

Snippet Optimiser

bit.ly/snippetoptimiser

Snippet Optimiser

bit.ly/snippetoptimiser

Why Is Metadata Important?

65-character Title

156-character description

Check Your Site’s Metadata

• Xenu Link Sleuth• Export to TSV, Open in Excel• Use LEN command to check number of

characters

Check Your Site’s Metadata

• Xenu Link Sleuth• Export to TSV, Open in Excel• Use LEN command to check number of

characters

• Max 65 for title• Max 156 for description

Other Metatags

Keywords

<meta name="keywords" content="bitly,awesome, url shortener" />

Keywords metatag is ignored by search engines

No harm in a handful of keywords

Robots

<meta name="robots" content="noindex">

Tells search engines not to index this page

Robots

<meta name="robots" content="nofollow">

Tells engines not to follow links on this page

Robots

<meta name="robots" content="noindex,nofollow">

Do not index page, do not follow links

Robots

<meta name="robots" content="noodp">

Do not use Open Directory Project