3. Metadata & On Page Optimisation
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This deck looks at how metadata can be a powerful signal in how a search engine reads the content of a site, and how strong on-page optimisation works.
Transcript of 3. Metadata & On Page Optimisation
Metadata
Finding Metadata
• View HTML Source
View HTML Source
CTRL+U in Firefox & Chrome
View HTML Source
CTRL+U in Firefox & Chrome
View HTML Source
CTRL+U in Firefox & Chrome
Finding Metadata
• View HTML Source
• SEO X-Ray
Finding Metadata
bit.ly/seofirefox
Finding Metadata
• View HTML Source
• SEO X-Ray
• Xenu Link Sleuth
Why Is Metadata Important?
Good metadata
Good SERP snippet
Why Is Metadata Important?
65-character Title
Why Is Metadata Important?
65-character Title
156-character description
Snippet Optimiser
bit.ly/snippetoptimiser
Snippet Optimiser
bit.ly/snippetoptimiser
Snippet Optimiser
bit.ly/snippetoptimiser
Snippet Optimiser
bit.ly/snippetoptimiser
Snippet Optimiser
bit.ly/snippetoptimiser
Snippet Optimiser
bit.ly/snippetoptimiser
Snippet Optimiser
bit.ly/snippetoptimiser
Snippet Optimiser
bit.ly/snippetoptimiser
Snippet Optimiser
bit.ly/snippetoptimiser
Why Is Metadata Important?
65-character Title
156-character description
Check Your Site’s Metadata
• Xenu Link Sleuth• Export to TSV, Open in Excel• Use LEN command to check number of
characters
Check Your Site’s Metadata
• Xenu Link Sleuth• Export to TSV, Open in Excel• Use LEN command to check number of
characters
• Max 65 for title• Max 156 for description
Other Metatags
Keywords
<meta name="keywords" content="bitly,awesome, url shortener" />
Keywords metatag is ignored by search engines
No harm in a handful of keywords
Robots
<meta name="robots" content="noindex">
Tells search engines not to index this page
Robots
<meta name="robots" content="nofollow">
Tells engines not to follow links on this page
Robots
<meta name="robots" content="noindex,nofollow">
Do not index page, do not follow links
Robots
<meta name="robots" content="noodp">
Do not use Open Directory Project
