How To Do Landing Page Optimisation
-
Upload
david-jenyns -
Category
Business
-
view
98 -
download
5
description
Transcript of How To Do Landing Page Optimisation
LANDING PAGE OPTIMISATIONMake me believe.
WHAT IS A LANDING PAGE?
• Anywhere people land
• One page, one outcome
• Buy, email, optin
• Optimise based on traffic source
PROOF IN WHAT YOU SAY
• Can I trust you?
• Will it work for me?
• Will this product solve my problem?
• In not, then what?
ALL EYES ON ME
• Scan the page
• Upper left
• Pictures and directly below
• Blue underline links (they’re trained)
PREDATOR VIEW
I’M LAZY
• Make everything easy
• Remove unnecessary steps
• Black text on white, easy to ready, big enough
• Don’t hide things from me - e.g. price
• Good website scent
THE NOT SO SECRET FORMULA
• Attention
• Interest
• Design
• Action
GET MY ATTENTION
• Videos (FTS)
• Photos (UTS)
• Headline
• Pattern interrupts
KEEP MY INTEREST
• Short copy (TSR)
• Long vs short copy
• Minimise distractions
• Offer above the foldwww.meta-formula.com/MetaStock-Subscribe.html
BUILD MY DESIRE
• Bullets - www.melbourneSEOservices.com
• Benefits vs. features (WIIFM)
• Show me proof (demonstration + testimonials)
LIGHTS, CAMERA, ACTION!
• Make a good offer
• Make me a guarantee
• Tell me what to do
HEAD TAG TIPS
• Titles should be to the point (3-6 words)
• Displayed in the SERPS
• Meet them in the conversation in the mind
• Looking For The Best Mortgage?
• Download Your Free Trading Systems Here!
• Health Insurance: Get Expert Advice
HEAD TAG TIPS #2
• Description should sell and give a call to action
• Ask a question in the title and answer it in the description
• Metastock formula can identify profitable trading opportunities, if you know how to use it. Grab FREE practical Metastock Professional Tips & Tracks. Click Here.
ON SITE COPY
• Short paragraphs
• Simple, clear, direct, no ambiguities or mixed meanings
• eg. How did you find this website? (enjoy or locate)
• Write to an 8th grade level
• It’s never about you... it’s about the user
DAVE’S SECRET
• Using amazon.com for headlines and bullets
• Starting building your list for day one
• Proof in what you say - David Jenyns story, testimonials, logos
COPYCAT
• www.trading-secrets-revealed.com
• www.planet13.com.au
• Amazon.com, Zappos.com, Ebay.com
TRACKING, TRACKING, TRACKING
• Can’t improve what you don’t measure
• Set goals and monitor conversions
• Always be split testing
!
!
!
• Analyse your results
• # visitors
• Referrers (source and keywords)
• Bounce rate (40%+)
• Time on page (1-2 mins)
• Conversions (18% optins, 2% sales)
80/20 RULE
• Learn to write copy
• 1 page, 1 outcome
• Every page is a landing page
• Copycat success
• Remember to build a list
QUESTIONS