3 hot social media tips bio made social

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3 HOT SOCIAL MEDIA TIPS FOR

LIFE SCIENCE COMPANIESPresenter : Clarence ChewModerator: Kayla Roxas

KAYLA ROXAS - MODERATOR

• Certified Social Media Director

• Biotech sales and marketing professional

• BSc in Biology minor Psych

HOUSEKEEPING

• Ask questions in the chat box

• They will be answered at the end of the webinar

CLARENCE CHEW - PRESENTER• National social media speaker

- Digital Pharma Conference

• Content creator HIV/AIDS, infection control, periodontal disease, healthcare-associated infections

• Social media in biotech, medical device, and dentistry

WHAT DOES SOCIAL MEDIA IN THE LIFE SCIENCES

INDUSTRY LOOK LIKE TODAY?

MANY OF YOU LOOK LIKE THIS.....

HERE’S WHAT YOU WILL GAIN

How You Can Ensure Your Life Science Company Becomes A Top Influencer On Social Media

How You Can Build A Highly Engaged Audience That Raves About Your Company & Products

How You Can Generate A Constant Stream of Social Leads Into Your Business

WE’LL SHOW YOU HOW YOU CAN GO FROM THIS...

TO THIS!

SECTION 1:How To Become A Top Life

Science Industry Influencer On Social Media

CONTENT IS KING

70 / 20 / 10 RULE

Sharing educational & entertainment content

Connecting & building relationships

Self promotional

HOT SOCIAL MEDIA TIP #1

USE THE 70 / 20 / 10 RULE FOR CONTENT CREATION

70 / 20 / 10 RULE

How To Become A Top Life Science Industry Influencer On Social Media

Focus On Educating Your Audience. Provide Only The Highest Quality

Content That Your Audience Will Find Both Useful & Helpful.

SECTION 2:HOW TO BUILD A HIGHLY ENGAGED & TARGETED

AUDIENCE

SOCIAL MEDIA IS A FANTASTIC TOOL FOR

TELLING STORIES

STORYTELLING

USE BLOGS TO TELL STORIES

HOT SOCIAL MEDIA TIP #2:

SHARE STORIES ON SOCIAL MEDIA

SECTION 3: HOW TO CONVERT YOUR FACEBOOK

“LIKES” INTO QUALIFIED LEADS

CANADIAN CANCER SOCIETY

GENENTECH

HOT SOCIAL MEDIA TIP #3:

USE FACEBOOK TABS TO CONVERT ‘LIKES’ INTO QUALIFIED

SOCIAL LEADS

CAREGAROO

3 HOT SOCIAL MEDIA TIPS FOR LIFE SCIENCE COMPANIES1. Use The 70 / 20 / 10 Rule For Content Creation

2. Share Stories That Your Audience Can Relate To On Social Media

3. And Use Facebook Tabs To Convert “Likes” Into Qualified Social Leads

QUESTIONS?

1 HR SOCIAL MEDIA STRATEGY SESSION

Contact us: info@biomadesocial.com

3 hot social media tips bio made social

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Transcript of 3 hot social media tips bio made social

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