What's Hot in Social Media: ACA National
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Transcript of What's Hot in Social Media: ACA National
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What’s Hot in Social Media
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Two Pervasive Themes:
Connecting
Sharing Moments
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What’s Hot in Social Media:
! Social Media Advertising
! Micro and Group Messaging
! Blogging
! Video
! Visual Social Networks
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Social Media Adver.sing
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Facebook Advertising
Engaging Image
Message Content
Tracking URL + Pixel
Targe.ng
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New Facebook Ads
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New Facebook Ads
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Engaging Image
Message Content: Photo or Video
Tracking URL
Instagram Advertising
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New Instagram Ads
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New Instagram Ads
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Visual Social Networks
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Name the loca.on
Link in Bio
Recruiting with Instagram
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Fun, engaging photos and videos
Driving traffic back to your site
Ask campers to like, comment, share, and tag their own photos with #yourcampname
What approach should we take?
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Pinterest is good for:
-‐ Promo.ng blogs -‐ Driving traffic to the site -‐ Camp art projects, quotes, recipes -‐ Packing lists -‐ Advice for parents -‐ Reaching new targets: Promoted Pins -‐ A visual way to display everything your camp has to offer
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Create relevant boards
Ask your best moms to par.cipate
Drive traffic to your boards from other plaSorms
What approach should we take?
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Micro and Group Messaging
The Evolu.on of Email?
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SnapChat
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Snapchat is good for:
-‐ Fun surprises -‐ Sharing moments from events -‐ Reaching younger campers -‐ Generally having fun!
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Don’t follow back or open snaps
Start slow by sharing a few moments
Have fun!
What approach should we take?
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Micro-Messaging is good for:
-‐ Sharing a message with anyone on any device at any .me -‐ Group tex.ng families or parents -‐ Reaching interna.onal families
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Ask interna.onal families what they use
Develop a messaging strategy
Research group tex.ng plaSorms
What approach should we take?
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Blogging
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Medium
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Tumblr
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Blogging is good for:
-‐ Sharing your story -‐ Keeping your website content and SEO relevant -‐ Celebra.ng your camp’s uniqueness!
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Share these posts on social media
Start by wri.ng 1 or 2 blog posts
Engage alumni, parents, staff members even campers to write for you
What approach should we take?
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Video
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If nobody sees your camp’s video, does it exist?
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If only your camp families see your video, does it exist?
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Take a Video Inventory
Videos I have: Marke0ng Objec0ve: Target Audience: Best Social Tool:
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What do I want to have?
Videos I have: Videos I want: Marke0ng Objec0ve:
Target Audience:
Best Social Tool:
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Why do I want to promote them?
Videos I have: Videos I want: Marke0ng Objec0ve:
Target Audience:
Best Social Tool:
Increase awareness
Showcase differen.ators
Get kids excited about
camp
Remind alumni of past
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Who do I want to see the video?
Videos I have: Videos I want: Marke0ng Objec0ve:
Target Audience:
Best Social Tool:
Parents
Campers
Staff
Alumni
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Where should I promote this?
Videos I have: Videos I want: Marke0ng Objec0ve:
Target Audience:
Best Social Tool:
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! Can use 30 second clips in ads: 15 seconds organically
! New medium to reach new people: Over 300 million users on Instagram (more than Twiber)
Sharing Your Video on Instagram
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SnapChat
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Video is good for:
-‐ Visually displaying your story -‐ Keeping your audience engaged -‐ Celebra.ng your camp’s uniqueness!
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Clip your exis.ng videos
Use the inventory provided to make a list of what you have and what you need
Promote great videos to your target audiences
What approach should we take?
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Which of these plaSorms should your summer camp be using?
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Is my audience on the site?
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Do they spend a lot of time on the site?
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Can I reach them more easily by using this site?
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Can I easily create content for the site?
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Can I commit to using the site 2x per week?
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Does using the site help me reach my marketing goals?
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Ques.ons to [email protected].
Facebook.com/socialsummercamp
Twiber.com/socialsummrcamp
Socialsummercamp.com
THANK YOU!!