3 hot social media tips bio made social

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T: 778.881.5424 E: [email protected] www.biomadesocial.com 3 HOT SOCIAL MEDIA TIPS FOR LIFE SCIENCE COMPANIES Presenter: Clarence Chew Moderator: Kayla Roxas

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Transcript of 3 hot social media tips bio made social

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T: 778.881.5424E: [email protected]

3 HOT SOCIAL MEDIA TIPS FOR

LIFE SCIENCE COMPANIESPresenter : Clarence ChewModerator: Kayla Roxas

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KAYLA ROXAS - MODERATOR

• Certified Social Media Director

• Biotech sales and marketing professional

• BSc in Biology minor Psych

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HOUSEKEEPING

• Ask questions in the chat box

• They will be answered at the end of the webinar

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CLARENCE CHEW - PRESENTER• National social media speaker

- Digital Pharma Conference

• Content creator HIV/AIDS, infection control, periodontal disease, healthcare-associated infections

• Social media in biotech, medical device, and dentistry

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WHAT DOES SOCIAL MEDIA IN THE LIFE SCIENCES

INDUSTRY LOOK LIKE TODAY?

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MANY OF YOU LOOK LIKE THIS.....

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HERE’S WHAT YOU WILL GAIN

How You Can Ensure Your Life Science Company Becomes A Top Influencer On Social Media

How You Can Build A Highly Engaged Audience That Raves About Your Company & Products

How You Can Generate A Constant Stream of Social Leads Into Your Business

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WE’LL SHOW YOU HOW YOU CAN GO FROM THIS...

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TO THIS!

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SECTION 1:How To Become A Top Life

Science Industry Influencer On Social Media

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CONTENT IS KING

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70 / 20 / 10 RULE

Sharing educational & entertainment content

Connecting & building relationships

Self promotional

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HOT SOCIAL MEDIA TIP #1

USE THE 70 / 20 / 10 RULE FOR CONTENT CREATION

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70 / 20 / 10 RULE

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How To Become A Top Life Science Industry Influencer On Social Media

Focus On Educating Your Audience. Provide Only The Highest Quality

Content That Your Audience Will Find Both Useful & Helpful.

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SECTION 2:HOW TO BUILD A HIGHLY ENGAGED & TARGETED

AUDIENCE

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SOCIAL MEDIA IS A FANTASTIC TOOL FOR

TELLING STORIES

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STORYTELLING

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USE BLOGS TO TELL STORIES

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HOT SOCIAL MEDIA TIP #2:

SHARE STORIES ON SOCIAL MEDIA

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SECTION 3: HOW TO CONVERT YOUR FACEBOOK

“LIKES” INTO QUALIFIED LEADS

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WYETH

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CANADIAN CANCER SOCIETY

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GENENTECH

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HOT SOCIAL MEDIA TIP #3:

USE FACEBOOK TABS TO CONVERT ‘LIKES’ INTO QUALIFIED

SOCIAL LEADS

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CAREGAROO

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3 HOT SOCIAL MEDIA TIPS FOR LIFE SCIENCE COMPANIES1. Use The 70 / 20 / 10 Rule For Content Creation

2. Share Stories That Your Audience Can Relate To On Social Media

3. And Use Facebook Tabs To Convert “Likes” Into Qualified Social Leads

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QUESTIONS?

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1 HR SOCIAL MEDIA STRATEGY SESSION

Contact us: [email protected]