Post on 17-Jan-2017
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
3 Hiring Hacks to Up Your 2016 Recruiting Game
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
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Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Featured Speaker
Mallory Brown Associate Marketing Manager
Glassdoor Twitter: @MalloryPorterB
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
Agenda
• Analyze data and establish benchmarks
• Adopt a marketer first-
mentality
• Optimize candidate experience
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
1. Analyze Data and Establish Benchmarks
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1. Analyze: Compare Your Plan Vs. Actual
• Did you hit major hiring goals? Quarterly and annually?
• What story does the data tell? • What proof points will show
whether changes are working as we move into 2016?
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• Tap into trends in traffic and ratings
• What devices are your candidates using?
• How long do they stay?
• Where are they dropping off?
• What is your competition doing?
1. Analyze: Leverage Data
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1. Establish 2016 Benchmarks “Measure what matters based on your company culture and processes.” - Jennifer Jones Newbill, Dell
• Career site traffic and engagement
• Brand awareness • Time to hire • Quality of candidates
(app to hire ratio can be useful here)
• Source of hire • Cost per hire • # of interview touches • candidate experience
feedback • Referrals
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2. Adopt a Marketer-First Mentality
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2. Adopt a Marketer-First Mentality: SEO
• Use words
people search for
• Be specific about skills
• Use and carefully title images
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2. Adopt a Marketer-First Mentality: Define Your Audience
• Define your diversity efforts
• Target candidate demographics
• Tap into the mindset of current employees
• Tailor to your
audience
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• Encourage employees to wear company gear and interact on social
• Involve employees in the
hiring process
2. Adopt a Marketer-First Mentality: Employee Brand Ambassadors
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Referral candidates are
5X more likely to get hired than other candidates
Employee referrals are the #1 SOURCE for quality new hires
Source: Staffing.org
Source: ERE
2. Adopt a Marketer-First Mentality
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Encourage Communicate the Importance Incentive Train Make It Easy
1
2
3
4
5
2. Adopt a Marketer-First Mentality: Employee Brand Ambassadors
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
2. Adopt a Marketer-First Mentality: Employee Brand Ambassadors
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat
• Encourage viral photos and videos in all departments
• Show the real “you” on a career blog or through social posts
• Let employees be who they are
2. Adopt a Marketer-First Mentality: Employee Brand Ambassadors
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3. Optimize Candidate Experience
• Career page • Application process
• Interview process
• Follow up process
• Social presence
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3. Optimize Candidate Experience: Treat Candidates Like Customers
• Get the inside scoop from new hires
• Learn from and
respond to feedback
• Provide a human touch
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3. Optimize Candidate Experience Transparency
96% of job seekers say that it’s important to work for a company that embraces transparency Glassdoor Survey (October, 2014)