Post on 02-Jul-2015
description
2014-02-26@23video
It’s time for action!
Actions, very concretely…
Working with actions Examples of common actions
Tracking Interactive videos Custom Actions
Steffen Tiedemann ChristensenCTO & Co-founder, 23
@steffentchr
steffen@23company.com
the proud makers of 23 Video
23 Video is a full-featured, cloud CMS built just for video
We let organizations succeed with video
... along with 300 other organizations
YOUR OWN VIDEO WEBSITEBuild your own video website with your own content, in your design
and for your audience. Boost customer engagement by creating
the right experience for telling your stories to customers.
UPLOAD ONCEUpload any file from the browser, from the mobile, through FTP
or even by e-mail. 23 Video accepts any kind of video content
and automatically optimizes it for video playback.
PLAYS EVERYWHERE23 Video is built to play video across any browser and device.
Players are built on HTML5 to look stunning on every screen, with
support for iPhone, iPad, Android and Windows Phone 8.
ANALYTICSVideo-centric insights for marketers and content producers: Loads,
engagement, drop-off, play rate, embed tracking, measure
conversion of commercial and social calls-to-actions.
PLAYER BUILDEROur player builder lets developers and designers change and tweak
every part of the video player. Build a single HTML5 player that
works everywhere and gracefully handles Flash playback.
VIDEO MANAGEMENTManage titles, descriptions and tags. Select thumbnails. Organize
in channels. Set publish dates and promotion. Add custom meta
data. Divide into sections. Use PlayFlow and create subtitles.
CLOUD DELIVERY23 Video is delivered from an optimized cloud delivery network
spanning five continents. Visitors automatically load videos and all
other content on the video website from a location near them.
ACCESS CONTROLSecurity is built in. Create intranet or closed-team video websites
easily using IP filters, shared password or full single sign-on
integration. Lock down content to your region with geo-blocking.
FULL HDFull HD creates the optimal video playback experience. Videos
are prepared in formats and codecs to play everything from low-
bandwidth mobile delivery to stunning Full HD in full screen.
SOCIAL23 Video websites are social. Visitors can rate, comment and share
your content. We hook into the social web with distribution to
YouTube, Facebook, Twitter, iOS, Apple Store and more.
OPEN UPLOADWith Open Upload you can let your users upload video content
directly to your archive. This works for both competitions and
internal sharing, and lets you review and approve contributions.
CLOUD CMSOur video website CMS uses open web standards to make
building easy. Customize with layout block, import existing style
and navigation, customize with Liquid and deploy to the cloud.
API & INTEGRATIONIt’s easy to integrate 23 Video into existing pages using the full-
featured, secure REST-style API. Along with libraries for .NET,
PHP, Node, JavaScript, iOS, Ruby, Python and SharePoint.
PARTNER NETWORK
100% HUMAN SUPPORT
At 23 we’re 100% Human. Real people instead of auto-replies.
You will always have a dedicated person to help you make the
most of your video strategy on the phone or on e-mail.
We have more than 100 partners across the globe to help with
everything from content strategy, video production, video website
and player design, SEO and app integration.
SIMPLE PRICINGWe believe that transparent pricing is part of a great product.
This is why 23 Video is simply $675 per month. This includes
every feature, every update, full support and 1 TB of traffic.
IT’S UNLIMITED
23 Video comes with unlimited video uploads, unlimited video
length, unlimited number of users and every feature available in
the standard product. That makes for unlimited flexibility.
LIVE23 Video is built to be extended, so we have made our video
player, our application framework and implementations of our
API available as open source.
Video platform to deliver high-quality video across any
device on any continent
Workflow platform to make it easy to upload, track and use
your content
Site platform to design, build and run your own play
channel out of the box
350Video websites in 18
countries
3Offices in Stockholm,
Oslo and Copenhagen
110Partners for production
implementation and design
20People working with
video reinvention
text
visual
Dear Staff:
I’d like to introduce you to our newest employee. Mike Martin has accepted our offer of employment as a marketing manager. His first day is (date). Please join us at 4 p.m. in the main conference room for appetizers and drinks to meet Mike and welcome him to the company on his first day.
As Marketing Manager, Mike is responsible for the overall leadership of the marketing department and the marketing staff. He reports to (Name – Title) Specifically, Mike will lead our efforts in these areas:
• Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
• Overall marketing strategy and execution of plans for the existing products.
• Working with product development teams to manage new product development.
• Managing launch campaigns for new products. • Managing distribution channels for products. • Analysis of the effectiveness of all marketing efforts.
Nike Mercurial Victory II FG !UPPER: Soft, supple synthetic leather upper for great ball feel. Contoured shoe-last mirrors the foot shape. MIDSOLE: Contoured molded sockliner for comfort and support. OUTSOLE: The innovative Vapor traction islands increaser traction and stability. Lightweight TPU bladed studs configuration provides instant acceleration. For use on firm, natural surfaces. !Features
• Ball Control Elements: no • External Heel Counter: no • Insole Material: EVA foam • Insole Removable: no • Lacing: Central • Outsole Material: TPU • Primary Upper Material: Synthetic leather • Stud Material: PU • Suitable For: Firm Natural Surfaces • Weight: 8.0 oz.
(that poor, misused, orphan child of the web…)
VS
(that poor, misused, orphan child of the web…)
video is all about engagement and visual
story-telling, yet…
the blind alley assumptions
connecting
and tracking
This approach to video misses the two key marketing innovations of web
(it’s about the funnel)
This approach to video misses the two key marketing innovations of web
that’s why we made Actions
Actions!
easy to create interactivity
Actions!
for the entire organisation
Actions!
across all your videos
21
3
Actions!
connect video to business goals
Actions!
… and track conversions
Actions!
also custom and dynamic
so much more than that though…
Product
Interactive
Clear call to action
Inviting
Data driven
Localized
www.23video.se
It’s time for action!
Actions, very concretely…
Working with actions Examples of common actions
Tracking Interactive videos Custom Actions
www.23video.se