2014-02-26@23video

Emil LingmerthCountry Manager, 23

@emil_lingmerth

emil@23company.com

It’s time for action!

Actions, very concretely…

Working with actions Examples of common actions

Tracking Interactive videos Custom Actions

Steffen Tiedemann ChristensenCTO & Co-founder, 23

@steffentchr

steffen@23company.com

the proud makers of 23 Video

23 Video is a full-featured, cloud CMS built just for video

We let organizations succeed with video

... along with 300 other organizations

YOUR OWN VIDEO WEBSITEBuild your own video website with your own content, in your design

and for your audience. Boost customer engagement by creating

the right experience for telling your stories to customers.

UPLOAD ONCEUpload any file from the browser, from the mobile, through FTP

or even by e-mail. 23 Video accepts any kind of video content

and automatically optimizes it for video playback.

PLAYS EVERYWHERE23 Video is built to play video across any browser and device.

Players are built on HTML5 to look stunning on every screen, with

support for iPhone, iPad, Android and Windows Phone 8.

ANALYTICSVideo-centric insights for marketers and content producers: Loads,

engagement, drop-off, play rate, embed tracking, measure

conversion of commercial and social calls-to-actions.

PLAYER BUILDEROur player builder lets developers and designers change and tweak

every part of the video player. Build a single HTML5 player that

works everywhere and gracefully handles Flash playback.

VIDEO MANAGEMENTManage titles, descriptions and tags. Select thumbnails. Organize

in channels. Set publish dates and promotion. Add custom meta

data. Divide into sections. Use PlayFlow and create subtitles.

CLOUD DELIVERY23 Video is delivered from an optimized cloud delivery network

spanning five continents. Visitors automatically load videos and all

other content on the video website from a location near them.

ACCESS CONTROLSecurity is built in. Create intranet or closed-team video websites

easily using IP filters, shared password or full single sign-on

integration. Lock down content to your region with geo-blocking.

FULL HDFull HD creates the optimal video playback experience. Videos

are prepared in formats and codecs to play everything from low-

bandwidth mobile delivery to stunning Full HD in full screen.

SOCIAL23 Video websites are social. Visitors can rate, comment and share

your content. We hook into the social web with distribution to

YouTube, Facebook, Twitter, iOS, Apple Store and more.

OPEN UPLOADWith Open Upload you can let your users upload video content

directly to your archive. This works for both competitions and

internal sharing, and lets you review and approve contributions.

CLOUD CMSOur video website CMS uses open web standards to make

building easy. Customize with layout block, import existing style

and navigation, customize with Liquid and deploy to the cloud.

API & INTEGRATIONIt’s easy to integrate 23 Video into existing pages using the full-

featured, secure REST-style API. Along with libraries for .NET,

PHP, Node, JavaScript, iOS, Ruby, Python and SharePoint.

PARTNER NETWORK

100% HUMAN SUPPORT

At 23 we’re 100% Human. Real people instead of auto-replies.

You will always have a dedicated person to help you make the

most of your video strategy on the phone or on e-mail.

We have more than 100 partners across the globe to help with

everything from content strategy, video production, video website

and player design, SEO and app integration.

SIMPLE PRICINGWe believe that transparent pricing is part of a great product.

This is why 23 Video is simply $675 per month. This includes

every feature, every update, full support and 1 TB of traffic.

IT’S UNLIMITED

23 Video comes with unlimited video uploads, unlimited video

length, unlimited number of users and every feature available in

the standard product. That makes for unlimited flexibility.

LIVE23 Video is built to be extended, so we have made our video

player, our application framework and implementations of our

API available as open source.

Video platform to deliver high-quality video across any

device on any continent

Workflow platform to make it easy to upload, track and use

your content

Site platform to design, build and run your own play

channel out of the box

350Video websites in 18

countries

3Offices in Stockholm,

Oslo and Copenhagen

110Partners for production

implementation and design

20People working with

video reinvention

text

       visual

Dear Staff:

I’d like to introduce you to our newest employee. Mike Martin has accepted our offer of employment as a marketing manager. His first day is (date). Please join us at 4 p.m. in the main conference room for appetizers and drinks to meet Mike and welcome him to the company on his first day.

As Marketing Manager, Mike is responsible for the overall leadership of the marketing department and the marketing staff. He reports to (Name – Title) Specifically, Mike will lead our efforts in these areas:

• Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.

• Overall marketing strategy and execution of plans for the existing products.

• Working with product development teams to manage new product development.

• Managing launch campaigns for new products. • Managing distribution channels for products. • Analysis of the effectiveness of all marketing efforts.

Nike Mercurial Victory II FG !UPPER: Soft, supple synthetic leather upper for great ball feel. Contoured shoe-last mirrors the foot shape. MIDSOLE: Contoured molded sockliner for comfort and support. OUTSOLE: The innovative Vapor traction islands increaser traction and stability. Lightweight TPU bladed studs configuration provides instant acceleration. For use on firm, natural surfaces. !Features

• Ball Control Elements: no • External Heel Counter: no • Insole Material: EVA foam • Insole Removable: no • Lacing: Central • Outsole Material: TPU • Primary Upper Material: Synthetic leather • Stud Material: PU • Suitable For: Firm Natural Surfaces • Weight: 8.0 oz.

(that poor, misused, orphan child of the web…)

VS

(that poor, misused, orphan child of the web…)

video is all about engagement and visual

story-telling, yet…

the blind alley assumptions

connecting

and tracking

This approach to video misses the two key marketing innovations of web

(it’s about the funnel)

This approach to video misses the two key marketing innovations of web

that’s why we made Actions

Actions!

easy to create interactivity

Actions!

for the entire organisation

Actions!

across all your videos

21

3

Actions!

connect video to business goals

Actions!

… and track conversions

Actions!

also custom and dynamic

so much more than that though…

Product

Interactive

Clear call to action

Inviting

Data driven

Localized

www.23video.se

It’s time for action!

Actions, very concretely…

Working with actions Examples of common actions

Tracking Interactive videos Custom Actions

www.23video.se