Post on 13-Apr-2017
A GLOBAL LEADER IN CONTENT PRODUCTION AND DISTRIBUTION
The Lagardère group is a global leader in content production and distribution whose powerful brands leverage its virtual and physical
networks to attract and enjoy qualified audiences. The Group's business model relies on creating a lasting and exclusive relationship between
the content it offers and its customers. The Lagardère group is structured around four business divisions:
• Books
• e-Books
• Travel Essentials
• Duty Free & Luxury
• Foodservice
• Press
• Audiovisual
• Digital
• Advertising Sales Brokerage
• Sponsorship, Content, Consulting, Events, Athletes and Venues
• Shows, Venues and Artists
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LAGARDÈRE SPORTS: WHO WE ARE
We are a leading sports agency, with a global
network of local experts dedicated to delivering
innovative solutions that meet our clients’ needs.
We believe sport inspire emotions and passion that
are essential to enrich people’s lives and generate
powerful collective experiences.
We dedicate our expertise and passion to provide
our clients with privileged access to the infinite
opportunities of sports.
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A GLOBAL LEADER
EMPLOYEES
1600
WORLDWIDE
4
HAMBURG
PARIS GENEVABUDAPEST
WARSAW
TOKYO
HONG KONG
SINGAPORE
SYDNEY
BEYROUTH
DUBAI
CASABLANCA
SAN PAULO
DALLAS
NEW YORK
LOS ANGELES
LONDON
BRISBANE
KEY FIGURES
Partner to over
70EUROPEAN
FOOTBALL
CLUBS
and two FIFA confederationsKey player in football rights
management and marketing
services for more than
25 YEARSand Africa, having raised over
6IN EUROPE, ASIA
BILLION$for our clients over
the past 10 years
We manage
280ATHLETES
More than
50YEARSof presence
in sport
Whether producing, selling or
distributing, we provide broadcasters
with over
10 000OF PROGRAMMING HOURS
EACH YEAR
a portfolio of some of
the most successful
sporting talents
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Marketing, Sponsoring and
Hospitality Services
Content Creation, Media Rights,
Production and Distribution
Brand Consulting, Activation and
Digital Services
OUR SERVICES
Comprehensive Partnerships Development
Sponsorship Sales
Advertising Sales
Hospitality Product Development & Sales
Digital Activation Solutions
Rights Delivery
Client Servicing
Media rights sales
Host Broadcast Services
Content Production across multi-platforms
Post-production
Brand content production
Brand content, from conception to production
Offline and digital activation,
from conception to implementation
Promotions and retail
Return on investment measurement
Rights acquisition
Social media, mobile and digital strategies
Sponsorship strategy
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Athlete Management Event ManagementStadium and Arena Management
Solutions
OUR SERVICES
Appearances
Branding
Career management
Contract negotiations
Logistics
PR, digital platforms and community management
Conception and planning
Event logistics and production
Event sponsorship, procurement and execution
Marketing, ticket sales and corporate hospitality
Media production and distribution
PR and promotion
Commercial rights sales
Consulting services
Operations
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KEY FIGURES
10
Partner to over
EUROPEAN
FOOTBALL
CLUBS70YEARS
Key player in football
Rights management and marketing
services for more than
25
Longterm partnership with
FIFAconfederations2BILLION $
For our clients over
the past 10 years6In Europe, Asia
and Africa, having raised over
FOOTBALL EUROPE
Comprehensive Partnerships, Panel Advertising, Activation,
Hospitality and Stadium Naming Rights
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Partner to over
EUROPEAN
FOOTBALL
CLUBS70and Stadium Management
United Kingdom, Germany, France, Italy, Spain, Turkey, Poland,
Netherlands, Hungary, Sweden
FOOTBALL EUROPE
12
Comprehensive Partnerships,
Panel Advertising, Activation,
and Hospitality
U.E.F.A.2016European championship
Exclusive agent for corporate
Sales and qualifications game
panel advertising
FOOTBALL EUROPE
13
Exclusive Pitchside Advertising
Rights in the Premier Leauge
x EPL Clubs12Exclusive Rights Pitchside Advertising
Largest rights holder in the most watched sporting
league in the world
FOOTBALL ASIA
Exclusive Media and Marketing Rights
We have been working with the Asian Football
Confederation (AFC) since 1993 and also at regional and
local level
14
YEARS22 of continuous partnership
with AFC
FOOTBALL AFRICA
Exclusive Media and Marketing Rights
We have been working with the Confederation Africaine de
Football (CAF) since 1994
15
YEARS21 of continuous partnership
with CAF
FOOTBALL WORLDWIDE
Comprehensive Partnerships, Panel Advertising, Activation,
Hospitality and Stadium Naming Rights
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in BRAZIL
ATLETICO MINEIRO
2 STADIUMS
1 TEAM
Stadium Management and Exclusive Marketing Rights
2 COMPETITIONSin Middle East
Exclusive rights for GCC Club Cup and Huawei 6th GCC U23
Championship
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KEY FIGURES
MAJORCHAMPIONS7
Trust us to manage their
CAREERS
More than
12 GOLFTOURNAMENTS
6 in US
2 in EUROPE
4 in ASIA
and eventsATHLETES
From the
More than
PGA TOUR50
NumberATHLETES
management
1in Europe, Asia and the US
TALENT MANAGEMENT AND REPRESENTATION
The largest golf talent agency with a unique portfolio including
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PLAYERS92
43 PGA Tour1/5 players on the Tour
9 Web.com Tour
9 LPGA
31 Miscellaneous Tours
/ e.g. Phil Mickelson, Jordan Spieth, Keegan Bradley, Ben
Martin, Chris Kirk and Will MacKenzie
MEDIA RIGHTS AND GOLF TOURNAMENTS
US: 6 events including two Web.com Tour events
Europe: 2 events (Nordea Master, and Helsingborg
Open)
Asia: 4 events including the Emirates Australian
Open.
20
GOLF Tournament12 or
EVENTS
22
KEY FIGURES
6PROFESSIONAL
Tour Level
EVENTS
We currently either
own or manage
in Asia,
Europe
and the US
We represent
PROFESSIONAL
PLAYERS25
We distribute
MEDIA RIGTHS
to over
TOURNAMENTS45each YEAR
TALENT MANAGEMENT AND REPRESENTATION
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PLAYERS25
15 ATP
e.g. Murray, Gasquet, Chardy, Isner, Nishioka…
e.g. Wozniacki, Garcia, Radwanska…
73Legends
WTA
MEDIA RIGHTS AND TENNIS TOURNAMENTS
BNP Paribas WTA Finals in Singapore from 2014 to 2018
ATP 500 & WTA International Citi Open
ATP 250 If Stockholm Open (management contract)
ATP 250 SkiStar Swedish Open (owned license)
WTA International Collector Swedish Open (owned
license)
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TOURNAMENTS
6 across 3 continents
A DIVERSIFIED PORTFOLIO OF MEDIA RIGHTS
Content production and media rights sales
BNP Paribas WTA Finals (Worldwide excl. Singapore)
WTA Premier Series (Worldwide)
18 WTA International Series events (Worldwide)
Davis Cup & Fed Cup (Asia)
Roland Garros (Asia)
US Open (selected territories)
ATP 250 Series events (Worldwide)
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45+TOURNAMENTS
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KEY FIGURES
YEARSOF EXPERIENCE30
In multi-stakeholder environments
Work with more than
OLYMPICS
SPORTS20
200In Europe and Africa
we represent more than
SPORTSRIGHT HOLDERS
MAJOR EVENTS AND MULTISPORTS
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We advise and represent a diversified portfolio of sports bodies at all levels of the Olympic movement
IOC and International Federations media rights
OlympicsTeams representation and consulting
MAJOR EVENTS AND MULTISPORTS
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We advise and represent a diversified portfolio of sports bodies at all levels of the Olympic movement
20+ sports at national, regional and international level Olympic sports
MAJOR EVENTS AND MULTISPORTS
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We advise and represent a diversified portfolio of sports bodies at all levels of the Olympic movement
Major international multi-sports Events ExpertiseIn addition to developing the bid and Games commercial strategy through to delivery of the sponsorship marketing
program for the Sydney 2000 Olympic Games, we have been appointed on three continents by organising committees for
the third largest multi-sport event in the world, the Commonwealth Games since 2002.
Media Distribution deals with the IOC and more than 80
broadcasters across Europe regarding
MAJOR EVENTS AND MULTISPORTS
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6 ITU World Triathlon Series events
Auckland, London, Chicago, Hamburg, Cape Town, Stockholm
4 UCI-sanctioned cycling races
Velothon in Berlin, Vienna, Wales and Vattenfall Cyclassics in Hamburg
Event Management, ORGANISATION, Exclusive rights,…
MARKETING, SPONSORING AND HOSPITALITY SERVICES
1 across 5 continents
GLOBAL SALES AND SERVICES TEAM
Over
3B$ in revenue
raised for our clients
over the last
4 years
Lagardère Sports creates passionate connections
between fans and sports properties. Our expertise
in sponsorship and corporate hospitality ensures
maximum exposure for our partners and high
return-on-investment for their brands.
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MARKETING
World leader in marketing right management
A global network, local experts
Maximise revenues and exposure
SPONSORING
A global, regional and national sales network
Full-services digital specialists
HOSPITALITY SERVICES
The world’s largest sporting events
Premium access
360° hospitality services making sporting
events unforgettable
MARKETING, SPONSORING AND HOSPITALITY SERVICES
Privileged access to a full range of brand
profiles
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CONTENT CREATION, MEDIA RIGHTS, PRODUCTION AND DISTRIBUTION
Whether producing, selling or
distributing, we provide
broadcasters with over
10 000OF PROGRAMMING HOURS
EACH YEAR
2in Singapore
and Stockholm
First-class PRODUCTION FACILITIES
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CONTENT CREATION
High quality content for all platforms
Two production facilities in Stockholm and
Singapore
Over 500 hours of programming
each year
MEDIA RIGHTS
Trading, acquisition and distribution
Sale across all platforms
PRODUCTION AND DISTRIBUTION
Live production
Post production
Brand content production
CONTENT CREATION, MEDIA RIGHTS, PRODUCTION AND DISTRIBUTION
Sale of all type of media content
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BRAND CONSULTING, ACTIVATION AND DIGITAL SERVICES
We build brands strategies for some of the largest and most recognized
brands in the world.
SOLUTIONS
PRIVILEGED ACCESS
CREATIVE
INNOVATIVE
SPORTS
DIGITAL MARKETING
BRAND EXPERIENCE
ANALYSIS & IDENTIFICATION
STRATEGY & PLANNING
DELIVERY & IMPLEMENTATION
MEASUREMENT & OPTIMIZATION
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BRAND CONSULTING
Right acquisition is our historic expertise
Combining global expertise with local
market knowledge
Our network of consulting agencies: Akzio!
ajoint, Zaechel, Javelin and UFA Sports
ACTIVATION
Huge range of experience in creating,
managing and activating sponsorship and
talent campaign
Brand activations to engage with fans
DIGITAL SERVICES
Integrated, creative and innovative brand
solutions
Digital solutions for all platforms
BRAND CONSULTING, ACTIVATION AND DIGITAL SERVICES
A 360° strategy, from conception to
production
Full-services digital specialists
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STADIUM AND ARENA MANAGEMENT SOLUTIONS
BRASIL
EXCLUSIVE RIGHTS
Stadium Castelao-Fortaleza
Arena Independencia – Belo Horizonte
HUNGARY
COMPREHENSIVE
MARKETING RIGHTS
Groupama Arena
SWEDEN
COMPREHENSIVE
MARKETING RIGHTS
Friends Arena
SINGAPORE
EXCLUSIVE RIGHTS
Singapore Sports Hub
GERMANY
EXCLUSIVE RIGHTS
Commerzbank Arena
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MORE SPORTS
Winter sports
American Football Baseball
Formula 1
BasketballHandball
Rugby
Cricket
A Multisport Key Player - Media Rights, Talent Representation and Brand Services
OTHER SPORTS
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Media Rights, Talent Representation and Brand Services
RugbyExclusive marketing agent of European Professional Club Rugby (EPCR) - the Champions Cup and
Challenge Cup competitions
Non exclusive rights: France: Toulon, Perpignan, Montpellier, Stade Français, Bordeaux,
Scottish Union & HSBC Asian Five Nations
Today, we represent all levels of rugby in Australia: Australian Wallabies, Super, Rugby Australia
Conference
OTHER SPORTS
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Formula 1Exclusive rights Mercedes AMG Petronas
Winter sportsExclusive Partner with German Ski Federation, Ski Jump World cup, Ski Alpine and Ski cross
World cup
Media Rights, Talent Representation and Brand Services
CricketExclusive Rights for Gautham Gambhir and Sachin Tendulkar
OTHER SPORTS
43
Media Rights, Talent Representation and Brand Services
BasketballExclusive rights NCAA and marketing services for the French national team
HandballExclusive Rights for German Men National Team, World cup 2019, German Woman National, Team
World cup 2017 and French National League
OTHER SPORTS
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Media Rights, Talent Representation and Brand Services
American FootballOver 100 drafted NFL players represented including exclusive Rights for Reggie Bush, Percy Harvin,
Chris Johnson, Patrick Peterson, Terrel Suggs and Michael Vick
BaseballExclusive Rights for 30 Major League Baseball players including Brock Holt
RIGHT-HOLDERS WE WORK WITH
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BRANDS WE WORK WITH
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BROADCASTERS WE WORK WITH
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