Google AdWords

Small Business Tauranga Fully Charged in 90 Understanding Google Adwords + Landing Pages

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Who am I?

•  Arron Edwards •  Owner of Totali for 10 years •  Built successful ecommerce websites for 15 years –  10x increase of online sales within three months for traditional

business; 3x sales increase in following 12 months –  3x increase of online sales over 12 months for online-only

business –  10% annual increase across a franchise group

•  Team of experienced marketers and designers •  Results focused! –  If it’s not good for you, we don’t do it.

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Purpose of this session

•  Help you understand the benefits of Google AdWords

•  Show you how to save money with Google AdWords

•  Show you what good landing pages look like

•  Briefly discuss: – Conversion tracking

– Common pitfalls

•  Have some fun doing it

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Google Analytics

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What is Google Analytics?

•  Website statistics

•  Measures a number of metrics

•  Insight into who your customers are – Demographics

–  Interests

•  Where your customers come from

•  What they came to see

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Google Analytics

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What is a Goal?

•  Helps track some kind of interaction

•  Measurable

•  Helps us identify the types of customer and their actions that lead to that goal being completed

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How Goals affect AdWords

•  Conversion tracking

•  Better placement of ads to maximise conversion – Google works harder for you!

•  Lower CPC (cost-per-click)

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Google Adwords

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What is Google AdWords?

•  Buy keywords or ad space online – Search Network

– Display Network

•  Get to Page #1/Top of Search Results

•  Keyword Auction

•  Paid advertising – Pay by view (CPM)

– Pay by click (CPC)

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Ad Groups

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Text Ads

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Keywords

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Landing Pages

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What is a landing page?

•  Your homepage is a landing page

•  A page your customer lands on from AdWords – Targeted

– Special Offer

– Useful information to drive conversion

– Clear CALL TO ACTION

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WWW.TOTALI.CO.NZ

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What works?

•  Visitor/Solution Focus

•  Show them the pain you solve

•  Simple and clear offer

•  Clear call to action – Get started today!

– Get instant access now!

– Get started with PRODUCT

– See plans and pricing

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WWW.TOTALI.CO.NZ

WWW.TOTALI.CO.NZ

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Results of a Great Landing Page

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Q+A