2016-06-11 SBT Fully Charged in 90 (Google Analytics Conversion Tracking)
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Google Analytics Small Business Tauranga Fully Charged in 90 Learn how to track conversions and why.
Transcript of 2016-06-11 SBT Fully Charged in 90 (Google Analytics Conversion Tracking)
Google Analytics
Small Business Tauranga Fully Charged in 90 Learn how to track conversions and why.
WWW.TOTALI.CO.NZ
Who am I?
• Arron Edwards • Owned Totali for 10 years • Built successful ecommerce websites for 15 years – 10x increase of online sales within three months for traditional
business; 3x sales increase in following 12 months – 3x increase of online sales over 12 months for online-only
business – 10% annual increase across a franchise group
• Team of experienced marketers and designers • Results focused! – If it’s not good for you, we don’t do it.
WWW.TOTALI.CO.NZ
Purpose of this session
• Help you understand the benefits of Google Analytics
• Help you uncover some common pitfalls
• Show you how to create goals for conversion tracking
• Have some fun doing it
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What is Google Analytics?
• Website statistics
• Measures a number of metrics
• Insight into who your customers are – Demographics
– Interests
• Where your customers come from
• What they came to see
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Do you use it?
• Why?
• What do you get from it?
• Do you review it regularly?
• What do you do with that information?
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Are you running Google AdWords?
• Do you measure the results?
• How?
• Why hasn’t Adwords worked for you?
• Did you get any support with it?
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Demo Google Analytics
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What is a Goal?
• Helps track some kind of interaction
• Measurable
• Helps us identify the types of customer and their actions that lead to that goal being completed
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Goals Explored
• Different kinds
• Different reasons – Soft goal (time on site)
– Hard goal (lead form filled out)
• Tracking $
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Demo Goal Setup
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How Goals affect AdWords
• Conversion tracking
• Better placement of ads to maximise conversion – Google works harder for you!
• Lower CPC (cost-per-click)
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WWW.TOTALI.CO.NZ
Why Goal Tracking?
• Measurable – You know what is working
– You know what isn’t
• Accountable – You can disable AdWords campaigns that are not
performing
– You can adjust your website to optimise conversions
• Much better than guessing or worse still, hoping!
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Q+A
