2016-08-01 SBT Fully Charged in 90 (Google Adwords)
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Google AdWords Small Business Tauranga Fully Charged in 90 Understanding Google Adwords + Landing Pages
Transcript of 2016-08-01 SBT Fully Charged in 90 (Google Adwords)
Google AdWords
Small Business Tauranga Fully Charged in 90 Understanding Google Adwords + Landing Pages
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Who am I?
• Arron Edwards • Owner of Totali for 10 years • Built successful ecommerce websites for 15 years – 10x increase of online sales within three months for traditional
business; 3x sales increase in following 12 months – 3x increase of online sales over 12 months for online-only
business – 10% annual increase across a franchise group
• Team of experienced marketers and designers • Results focused! – If it’s not good for you, we don’t do it.
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Purpose of this session
• Help you understand the benefits of Google AdWords
• Show you how to save money with Google AdWords
• Show you what good landing pages look like
• Briefly discuss: – Conversion tracking
– Common pitfalls
• Have some fun doing it
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Google Analytics
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What is Google Analytics?
• Website statistics
• Measures a number of metrics
• Insight into who your customers are – Demographics
– Interests
• Where your customers come from
• What they came to see
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Google Analytics
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What is a Goal?
• Helps track some kind of interaction
• Measurable
• Helps us identify the types of customer and their actions that lead to that goal being completed
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How Goals affect AdWords
• Conversion tracking
• Better placement of ads to maximise conversion – Google works harder for you!
• Lower CPC (cost-per-click)
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Google Adwords
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What is Google AdWords?
• Buy keywords or ad space online – Search Network
– Display Network
• Get to Page #1/Top of Search Results
• Keyword Auction
• Paid advertising – Pay by view (CPM)
– Pay by click (CPC)
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Ad Groups
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Text Ads
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Keywords
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Landing Pages
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What is a landing page?
• Your homepage is a landing page
• A page your customer lands on from AdWords – Targeted
– Special Offer
– Useful information to drive conversion
– Clear CALL TO ACTION
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What works?
• Visitor/Solution Focus
• Show them the pain you solve
• Simple and clear offer
• Clear call to action – Get started today!
– Get instant access now!
– Get started with PRODUCT
– See plans and pricing
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WWW.TOTALI.CO.NZ
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Results of a Great Landing Page
Landingpage1
Landingpage2
Landingpage3
Landingpage4
Landingpage5
Landingpage6
Landingpage7
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Q+A
