Real Time Advertising

Joachim Schneidmadl Virtual Minds

REAL TIME ADVERTISING

Wien, 03. Dezember 2013 Joachim Schneidmadl

OF

OF

OF

pixelpart / pixelio.de

Real Time Automation o  P: Yield Optimization o  A: The Value of a single View o  Performance meets Branding

Marketing Engineer M.Sc. o  Marketing o  Media Technology o  Data Analytics

http://www.nsa.gov/about/photo_gallery/gallery.shtml

The @ndividual o  Data: anywhere & anytime o  Big Data & Cool Algorithms o  Better Data ?

http://anewlifeinindia.files.wordpress.com/2013/09/india-chaos-chor-bazaar.jpg

RTA Market Places o  Blackbox Exchanges o  Sell Side & Buy Side Tec o  All Private: Biz as usual

http://upload.wikimedia.org/wikipedia/de/thumb/1/11/Atomium_2011_sued.jpg/702px-Atomium_2011_sued.jpg

Big Data = Big Trouble o  EU Data Protection o  War of Browser II o  UUID: The Big 4

http://upload.wikimedia.org/wikipedia/commons/e/e5/Nanoscience_High-Performance_Computing_Facility.jpg

http://upload.wikimedia.org/wikipedia/commons/e/e5/Nanoscience_High-Performance_Computing_Facility.jpg

Real Time Marketing o  Rocket Science: yes o  Disruptive Something: no o  Digital Media Blueprint

Vielen Dank !

Joachim Schneidmadl Vorstand virtual minds Aktiengesellschaft Schwarzwaldstr. 78 79117 Freiburg