2013PARTNERCONNECT

This is the era of the social customer.

Image source: Facebook

Everyone is connected, everywhere, all the time

>4.5 billionpeople on social

>6.8 billionon mobile

>400 milliontweets per day about product, services, and brands

150average number of times a person checks their phone each day

Likes…

Every touch point matters

Search…

References…

Reputation…

Reviews…

Engagement…

Service…

Shopping…

Ads…

Customers know everything

employeescompetitorsproducts servicecustomers brand

Decisions are made before you can even engage

Customers are

57%through the sales cycle before

they talk to you

70%For complex sales cycles *

* http://partnersinexcellenceblog.com/70-of-buying-process-completed-without-sales-invovlement/

Companies must adapt to the new customer journey

Enterprise social and your business

Active Directory

Transform your business from the inside out

Microsoft Dynamics CRM built to help you meet customer needs

People-first experience

designed to bring you

closer to your customers

Pervasive connections

and communications

inside and outside the

organization

Personal experiences

delivered across every

interaction and

engagement

Reimagine how you market

•

•

•

Marketing to the social customer

Reimagine how you sell

•

•

•

Selling to the social customer

Reimagine how you care

•

•

•

Serving the social customer

Microsoft enterprise social – our vision

?

CONNECTED Platform

Active Directory

Transform your business by connecting employees to customers & partners

Our vision—integrated social

How do I get started with a social strategy?

Built for customer experience

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