At a Glance

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• Second generation of inaugural 2010 survey• Conducted in November and December 2011• Data analyzed, reported in early 2012• 334 in-house respondents

o GCs, Deputy/Associate GCs, other in-house counsel

• 4.2 percent response rate• Only study to measure how in-house counsel are

using new media + impact on business development

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Key Highlights

Top New Media Tools – Professional Usage

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Top New Media Tools – Personal Usage

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Blogs

Prominent Blogs Influence Hiring

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Blogs – Readership Frequency Changing

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Law Firm Blogs Preferred

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LinkedIn

LinkedIn the “Serious” New Media Platform . . .

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. . . But Personal Usage is Growing Too

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LinkedIn Personal Usage

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Wikipedia

Wikipedia Being Used For Research . . .

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. . . Not to Vet Outside Counsel

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Other “Key Themes”

Hardware Fuels “Consumption on the Go”

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Vetting Outside Counsel

Which Industry Rankings Matter?

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Which New Media Sources are Most Credible?

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How Are You Using Social Media Today?

“I observe only; I do not participate or contribute to the conversations taking place.”– General Counsel, Fortune 1000 company

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Implications

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Implications•Opportunity exists to self publish via firm-branded blogs•LinkedIn the most captive audience of in-house counsel•Older counsel–40 to 60–are using new media more•“Engagement” not a viable measure for social media ROI•Use Wikipedia to credential lawyers, not to brand firms•Content is king – focus on quality over quantity

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Discussion