2012 LMATECH - Linda Orton - What's the Story With Video
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Transcript of 2012 LMATECH - Linda Orton - What's the Story With Video
“What’s The Story With Video?” Linda Orton
PresidentIntelligent Video Solutions
Vid4Pro, LLCNY LMA “Thought Leader of the
Year”
2IVS and Vid4Pro, LLC
3 Parts of the Visual 3 Parts of the Visual Puzzle:Puzzle:
Story CreationStory CreationVideo ProductionVideo Production
Technology DistributionTechnology Distribution
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AuthenticA HeroBeginning, Middle, EndSomething is at stakeResolution
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WHY USE VIDEO?More engagingBetter recall than printBetter SEO results
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Over 4,000 hitsTop position two years later on GooglePick-up from AbovetheLaw.comBiz PressEstablished credibility
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Google Search:Google Search:
Corporate ADR Corporate ADR Westchester, NYWestchester, NY
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SAME QUESTIONS YOU WOULD ASK FOR OTHER PROJECTS1)How to measure?2)Who is involved?3)Budget?4)Timeline?5)In-house or Consultant?
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PURE MARKETINGBUSINESS DEVELOPMENT PITCHES
RECRUITINGTRAINING
INTERNAL COMMUNICATIONS CLIENT AND INTERNAL MEETINGS
SPECIAL EVENTS
POOR LIGHTINGBAD AUDIO
AMBIENT NOISEPEOPLE READING SCRIPTSNOT CONSIDERING SET-UP
NO MAKE-UP/HAIR
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LINDA [email protected]
[email protected]( o ) 914-925-3688( c ) 917-881-4409