PlussLeadershipMay 15, 2009Århus

Kommunikation 2.0

DIALOGcriminality

Globalization

Law

Technology

power

Source: Pew Project for Excellence in Journlaism : The State of the News Media 2009.www.journlaism.org

42%Decline in US Newspapersstockvalue from 2005 -2007

83%Decline in remainingstockvaluesince 2008

BUTTheircredibilityremainsintact

Trust barometer•Social media is still emerging, but are still lesstrustedthananyotherinformation source

* Blogs: Trusted by 26% of 25-34 and 19% of 35-64-year-olds* Social networks: 25% and 20%* Video sharing sites: 25% and 19%

•Wikipedia is the second most crediblesource for young Americans (behindbusiness magazines)

•The growinginfluence of social media is reflected in the names the reportgives to the different segments of “elites.” Despite the low trust still currentlyshown in social media tools, they label the largest segment “social networkers”

•The lowest trust group is corporateorproductadvertising

Source: EdelmanTrust Barometer 2008

Case 3:

“DELL HELL”

Crisis Communication:The birthplace of PR Innovation

The Social Cycle

lyt & engager

Interakt&evaluere

•Monitorer•Spørger•Temaer og trends•Finde relevans•Målsætning•Bygge netværk•Skabe værdi•Være til sted

•Være til sted

•Skabe oplevelser

•Dele

•innovate!

•analytics

•SEO

•CRM

•Monitorer

TAK!

Brian Woodward - brw@swkom.dk - www.unspun.dk

Charlotte Støvring – chs@swkom.dk – www.ikidag.dk