20090515 K O M2
description
Transcript of 20090515 K O M2
PlussLeadershipMay 15, 2009Århus
Kommunikation 2.0
DIALOGcriminality
Globalization
Law
Technology
power
Source: Pew Project for Excellence in Journlaism : The State of the News Media 2009.www.journlaism.org
42%Decline in US Newspapersstockvalue from 2005 -2007
83%Decline in remainingstockvaluesince 2008
BUTTheircredibilityremainsintact
Trust barometer•Social media is still emerging, but are still lesstrustedthananyotherinformation source
* Blogs: Trusted by 26% of 25-34 and 19% of 35-64-year-olds* Social networks: 25% and 20%* Video sharing sites: 25% and 19%
•Wikipedia is the second most crediblesource for young Americans (behindbusiness magazines)
•The growinginfluence of social media is reflected in the names the reportgives to the different segments of “elites.” Despite the low trust still currentlyshown in social media tools, they label the largest segment “social networkers”
•The lowest trust group is corporateorproductadvertising
Source: EdelmanTrust Barometer 2008
Case 3:
“DELL HELL”
Crisis Communication:The birthplace of PR Innovation
The Social Cycle
lyt & engager
Interakt&evaluere
•Monitorer•Spørger•Temaer og trends•Finde relevans•Målsætning•Bygge netværk•Skabe værdi•Være til sted
•Være til sted
•Skabe oplevelser
•Dele
•innovate!
•analytics
•SEO
•CRM
•Monitorer
TAK!
Brian Woodward - [email protected] - www.unspun.dk
Charlotte Støvring – [email protected] – www.ikidag.dk