Darius Mitchell, Eamon Fry, Ashley Hyche, Anthony Jones, Coltan Stephenson

BBQ

Business Description U-Knighted BBQ is designed to make

profit from buying BBQ pulled pork at wholesale prices from Payton’s BBQ.

Our business will sell pulled pork sandwiches, as well as refreshments, out of the University Hall Kitchen.

U Hall is in a central location in relation to the two other primary dorm buildings, making it ideal for business and delivery.

We operate Mon-Thurs 7-11pm.

Location

• Our Location (University Hall)

• Potential Customers

Clare Hall

New HallLibrary

University Hall

Doyle Hall

University Hall

Wholesale Pricing• Buy the product wholesale at $3.00

per pound• The product can be purchased in

different quantities: 1lb, 4lb, 8lb tubs

U-Knighted Menu

• BBQ sandwich- $4.00• Meal Deal #1- $5.00 (Sandwich and drink)• Meal Deal #2- $6.00 (2 sandwiches)• Soda- $1.25 (Pepsi products)• Water- $1.25• Delivery- $1.00

BBQ

Price of other goods/services available

BBQ Heaven (2.6 miles away) $5.22 per sandwich/ $8.08 with two sides

King Ribs (0.3 miles away) $4.50 per sandwich

Judges’ BBQ & Juice Garden (2.2 miles away) $5.15 per sandwich

Review of other’s goods BBQ Heaven

Cash only business with reviews speaking highly of ribs but nothing on sandwich- yelp.com

King Ribs Solid review on BBQ pulled chicken and pork

but complaints about location- yelp.com Judges’ BBQ

Mixed reviews on food quality - yelp.com

Target Market and Elasticity Our target market, in a broad sense, is all

on-campus students after 7pm during the week, and possibly during football tailgating hours. Full time, on campus students (roughly 820)

Our demand for the sandwiches is elastic Food is a necessity because people need

to eat, but our good is a luxury because there are substitutes on campus and within driving distance.

Consumer IncomeName: Joe Sosa (average college student)Age: 19Occupation: Starbucks (part-time) Income: $7.25/hour, average 15 hours per week

Usually carries $20.00 cash all the time

U-Knighted Survey

12%

60%

28%

Are you satisfied with the food se-lection at Marian?

YesNoImpartial

40 People Surveyed

U-Knighted Survey

85%

5% 10%

Do you enjoy BBQ (pulled pork)?

YesNoImpartial

40 People Surveyed

U-Knighted Survey

12%8%

40%

40%

How much money do you spend on av-erage on fast food restaurants?

$1 $3 $5 $6 or more

40 People Surveyed

U-Knighted Survey

30%

40%

25%

5%

How many nights per week do you eat dinner outside of using your meal card?

1 to 23 to 45 to 67

40 People Surveyed

U-Knighted BBQThe Food That Comes to You!

We Deliver: 765-430-9491Monday-Thursday 7-11pm

*Also available in U-Hall lobby *

U-Knighted BBQAnthony Jones Jr. eats it, do

you?

Support your favorite Marian receiver, eat U-Knighted BBQ

*Located in football tailgating area*

Fixed Costs Location Expense (Health Dept.):

$460 Servesafe certification (2):

$115 Crockpots (2): $70 Change box: $8 2 Coolers (Free) Table covers: $22 Utensils: $15 Flyers(50): $10 Total Fixed Costs:

$700.00

Variable Costs Buns (12): $2.12 Tin Foil (75 ft.): $5.38 Paper Bags (100): $6.90 Pepsi Drinks (36): $8.89 Napkins (1000): $8.52 Water (32): $6.00 Bags of Ice: $3.00 Gloves (1000): $5.86 Logo Stickers (120): $15.00 Meat (1 lb): $3.00

Loan We are asking for a loan in the amount

of $1200 This loan was calculated by adding our

variable and fixed costs for the opening month, while leaving room to accommodate for unexpected issues with crockpots, spillage, as well as transportation money to obtain more product at the end of the month.

Product Pricing Fixed Cost Per Unit

$0.83 Variable Cost Per unit

$1.30 Accounting Profit Per Unit

$2.54 Average Revenue Per Customer

$4.67 Estimated Number of Sales (units)

840

Scenario AnalysisLo 3.75 Mid 4.67 Hi 5.60

Lo 560

302$2,100$612.0651%

208$2,615$1,187.20100%

163$3,136$1,708100%

Mid 840

302$3,150$1,274.82100%

208$3,923$2,130.80100%

163$4,704$2,912100%

Hi 1120

302$4,200$1,937.58100%

208$5,230$3,074.40100%

163$6,272$4,116100%

Income StatementRevenue from sales 3,923      3,923Licensing Expense 575       Supplies Expense 115       Advertising Expense 10       Interest Expense 24       Cost of Sales 1,092.00      1,816.00     Net Income   2,107.00

Statement of Cash flowsCash received from sales   3,923Sales expense   1,792.00Interest expense   24.00Net Cash Flows from Operating Activities   2,107.00     Cash flows from financing activities    Cash received from loan 1,200  Cash received from purchase of stock 5  Net cash flow from financing activities   1,205     Net increase in cash in 2014   3,312.00Cash as of January 13, 2014   0Cash as of May 1, 2014   3,312.00

Gantt Chart Dec Jan Feb Mar Apr May

> Purchase a ServeSafe textbook

> Apply for site license

> Begin word-of-mouth advertisement

> Begin to organize and purchase assets

> Take ServeSafe tests

> Begin advertising/marketing campaign

> Purchase variable assets

> Open business

> Save investment money

> Divide profit according to hours worked

Job Description We will be open Monday-Thursday from

7-11pm U-Knighted will typically have 3

employees working per night.Master ChefCashierDelivery Correspondent/Delivery Man

Coltan will be delivery specialist

Conclusion Why we will be successful:

The 3 D’s…DeliveryDesireDamn good BBQ

For Your Consideration!

U-Knighted BBQ